VIRAL NEWS

Pixar Launches Amazing 'Monsters University' Viral College Website

by Alex Billington
October 8, 2012

Go MU! Go MU! This is just plain ole amazing, and this is why I love Pixar. Starting promotion early for next year's prequel Monsters University, Pixar has just launched a new "viral" site for the movie and the setting it takes place. Whereas 2001's Pixar favorite Monsters Inc took place at the scare factory known as Monsters Incorporated, Monsters University takes place at, you guessed it, Monsters University, aka MU, or Monsters U or whatever lovable nickname you want to give this Pixar university. And yes, they've launched a full-fledged college website for MU complete with admissions info, testimonials and lots more.

In this prequel, Monsters Univ. is where Sulley (John Goodman) and Mike (Billy Crystal) first meet and eventually become the friends we know them to be. I love that they're actually trying to push this place like it exists, this website is full of so many little Easter Eggs. Disney has also started selling MU merchandise through their online store, with hoodies and hats and pennants exactly like real college swag. Genius! Here's a better screenshot of the site, just click to visit MonstersUniversity.com and explore everything on it:

This Monsters University website is completely working from top to bottom, with a look at admissions, courses and academics (like the School of Scaring and School of Liberal Arts & Monstrosities) and campus life. There's even a special MU.net section with a Monsters Univ ID card and login, meaning there's more cool stuff to be discovered over the next year. This the kind of viral marketing that I love - no skimping on quality, they went all out and are dedicating themselves to making it a complete experience. We love Pixar!

A look at the relationship between monsters Mike (voiced by Billy Crystal) and Sulley (voiced by John Goodman) during their days at the University of Fear -- when they weren't necessarily the best of friends.

Pixar's Monsters University is being directed by Dan Scanlon, who went from animator to storyboard artist to writer to co-director on Mater and the Ghostlight, making his feature directorial debut. This is a prequel to Pixar's animated movie Monsters Inc, originally released in November of 2001. Disney has Monsters University scheduled for release in Digital 3D starting June 21st, 2013 next summer. See the first teaser.

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