'Spider-Man' Viral Arrives at WonderCon with Webbed Menace Poster

March 17, 2012


Whoa! Even though we have yet to even see the actual The Amazing Spider-Man panel at WonderCon (in Anaheim) this weekend, some viral marketing has turned up at the convention, unlocking a new website and new information (and mysteries). The poster handed out at the Con is simply a big "Wanted" poster for Spidey, no doubt orchestrated by Captain Stacy who thinks he is a "Webbed Menace", which is exactly the new website launched (and linked to from the poster) at The website is a "sightings" report page to "Catch the Spider-Man" and even includes a video from Captain Stacy himself (watch below)!

There seem to be a lot of new clues hidden in the video and on the new Webbed Menace site, including links and details and information about this story and how Spider-Man plays into things. We've been following closely the Mark of the Spider-Man viral (in support of Spidey!), now we get our first taste of the anti-Spidey side. Which is actually a key part of the story in the movie, as we know that Captain Stacy is a formidable force of opposition for Peter Parker. Watch his introduction (starring Denis Leary) on this menace below:

Other than that, it sounds like we need to keep watch on this new site for additional clues and details to be unlocked. While I don't think the Mark of the Spider-Man side is done yet (I'm sure they'll be back!), it's time for the Webbed Menace fans to rally. They ask for people to take their own photos of Spider-Man and catch him in the act, which I wish could actually happen (maybe it will around Grauman's Chinese in Hollywood?) but it should be interesting to see what people find/submit anyway. I love the design of this site and the way this viral for The Amazing Spider-Man has unfolded so far, we'll be keeping a close watch.

Amazing Spider-Man

And finally, here's a better look at the "Wanted" poster being given out at WonderCon today. You can also see it in full on the new website, for an even closer look. We'll keep you updated on everything with Spidey!

Wanted: Spider-Man

The Daily Bugle Van

We added the photo above of The Daily Bugle news van, which was parked outside at WonderCon, where they were also giving out more of the "Wanted" posters as well. I love to see how far they're going with this.

Sony's The Amazing Spider-Man features Garfield as Peter Parker, Emma Stone as Gwen, Martin Sheen as Uncle Ben, Sally Field as Aunt May and Denis Leary as George Stacy. 500 Days of Summer director Marc Webb is at the helm of this Spider-Man reboot, from a screenplay written by Alvin Sargent (Sam Raimi's Spider-Man 2 & 3), Steve Kloves (Harry Potter movies) and James Vanderbilt (The Rundown, Zodiac, The Losers). Sony/Columbia is bringing The Amazing Spider-Man to theaters in 3D on July 3rd this summer.

Find more posts: Cool Stuff, Hype, Viral Marketing



Someone needs to scan this in so I can have this on my wall!

Frazer on Mar 17, 2012


I could easily do this.. haha..

Failco on Mar 17, 2012



Zeus on Mar 17, 2012


i like the spider-man movies but for once i would just like to have a movie were they stick to the comics where peter parker doesn't take of his mask every few minutes when saving someone, or how he meets and likes marry jane first then he goes to gwen then back mj. Not the other way around. As a fan i still will go see this. 

Cloud on Mar 17, 2012


In the comics, he met Gwen first then met MJ after she died. If anything, this movie is more faithful than the first series.  And, judging from the trailer, the only reason I see his mask coming off is when he was captured or during a fight. I don't really see a problem with that.

Valisk on Mar 17, 2012


Actually he met MJ before she died. I have Gwen and Green Goblin's death issues. At the end, Peter snaps at MJ because of her party girl attitude.

Jacksmith6969 on Mar 23, 2012


Another freaking rewrite of Spiderman myths! Captain Stacy approved of Spiderman in the comics. Tired of rewriting "history"!

M Harrison Jr on Mar 17, 2012


its a comic movie, and one thing all comic fans know is that there is more than one dimension for these stories to take place.  everyone wants to see earth 616 stories, because that's the most common world setting, but there's way to much history and establishment for that. consider this what happened on earth 512 or something.

Will Cupples on Mar 17, 2012


Dude, Ive been saying this for months, so glad somebody understands. If comic book fans are ok with having Amazing Spider-Man and Ultimate Spider-Man, they should be cool with having different stories in the movies. Very simple.

prantsdagger on Apr 3, 2012


I hope WB gets on board with another viral for the Dark Knight Rises...the last viral was amazing!

Jgrew030 on Mar 17, 2012


It's not happening. The company that did TDK's viral campaign is the one doing TASM's.

Razor on Mar 18, 2012


I love those viral campaings. Just a shame it's only for US residents, while the rest of the world just sit down and wait for other people to have fun. :/

Bardiel on Mar 18, 2012


Anything would be better than Spidey 3, but this looks like a stinker. 

Christopher Batty on Mar 19, 2012

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