Tom Cruise as 'Jack Reacher' in Uninspiring, Very Orange UK Poster

October 16, 2012
Source: Total Film

Jack Reacher

We're not sure who's responsible for the poster campaign for Jack Reacher, the adaptation of Lee Child's novel One Shot, starring Tom Cruise as the titular recurring character, but they need to be replaced immediately. The first poster for the film was so boring, bland and terrible that we didn't even cover it (you can check it out here). Now a new poster has surfaced and thankfully it zooms out of Tom Cruise's face, but doesn't make the poster any better. In fact, Cruise's head looks a little big for his body and there's nothing exciting about this at all. Maybe this will get the UK audience it's directed at excited, but we think it's a dud. We've also added a less orange, alternate US poster, and a new trailer arrives sometime tomorrow morning.

Here's the new poster for Christopher McQuarrie's Jack Reacher from Total Film:

Jack Reacher - UK Poster

And here's an alternate US poster that is less orange, but still pretty terrible (from Yahoo):

Jack Reacher - US Poster

Six shots. Five dead. One heartland city thrown into a state of terror. But within hours the cops have it solved: a slam-dunk case. Except for one thing. The accused man says: You got the wrong guy. Then he says: Get Reacher for me. And sure enough, ex-military investigator Jack Reacher (Tom Cruise) knows the killer is a trained military sniper who never should have missed a shot. Reacher is certain something is not right–and soon the slam-dunk case explodes. Christopher McQuarrie (director The Way of the Gun and writer of The Usual Suspects) writers and directs this film which also stars Werner Herzog, Rosamund Pike and Richard Jenkins. Paramount Pictures is sending Jack Reacher to theaters on December 21st this year.

Find more posts: Hype, Posters



bad photoshop :))

NOPER on Oct 16, 2012


Tom Cruise is NOT Jack Reacher....

Ryan on Oct 16, 2012


The paycheck he's getting says he is...

BloodwerK on Oct 16, 2012


Cool tag line!

Rohan Michael Morbey on Oct 16, 2012


Not sure what they're trying to achieve with this

Richie G on Oct 16, 2012


nothing wrong with it. Tom Cruise is a great actor and every movie from him is above average and some very great (magnolia, last samurai, war of the worlds,mission impossible 1,3,4) Stop bashing him and see him as a very driven actor who is fucked up by katey holmes and siencetology!

Avi on Oct 16, 2012


I'm not bashing Tom Cruise at all. He's actually one of my favorite actors. But this poster is garbage.

Ethan Anderton on Oct 16, 2012


totally agree - its so easy to do these posters right - what on earth is Hollywood doing?

dom on Oct 16, 2012


As a graphic designer, i find this so embarrassing. The hands/head clearly came from another shot, they didn't even take the time to get the scale right. Don't even get me started on the rest of the one sheet.

Marcus Avedis on Oct 16, 2012


That's one of the funniest things I've seen for a while. Tom Cruise IS Jack Reacher!!! This film's gonna tank.

Rob on Oct 16, 2012


Wow....I mean really. Wow! Did someone get paid to make this poster? The proportions are ridiculous. Why is it so hard to get this right? This can't be the official poster surely...............?

JTW on Oct 16, 2012


He's not Jack Reacher... Jack Reacher has trigger discipline.

Merc on Oct 16, 2012


The poster is as ridiculous as the idea of Tom Cruise playing a this character.

your humble narrator on Oct 16, 2012

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