Two Hilarious New Posters for 'Les Mis' Put a Damper on its Marketing
Master of the House. Up until today, I didn't have many complaints about the marketing for Tom Hooper's Les Miserable musical. They've been building up the hype and anticipation incredibly well for the last few months, to a point where even I am very excited to catch Les Mis on Christmas when it opens. But they've hit a big bump in the road today. Two new posters debuted on Huffington Post (following the individual character posters for the main cast) highlighting four of the supporting characters. And they're laughably bad. They make it look like Tim Burton made this Les Mis movie, not Tom Hooper. What happened? I know these are their real characters in the story, but still, these posters are totally goofy. Take a closer look below!
The first poster has Sacha Baron Cohen as Thénardier, with Helena Bonham Carter. The second one has Amanda Seyfried as Cosette, with her lover Eddie Redmayne as Marius. Do you prefer either one?
Click on either above for fullsize from HuffPo. The film arrives in under two months, so expect to see more.
Tom Hooper (The King's Speech) is directing Les Miserables, an adaptation of the successful stage musical based on Victor Hugo's classic novel set in 19th-century France, in which a paroled prisoner named Jean Valjean (Hugh Jackman) seeks his redemption. Alain Boublil adapted his own work with Claude-Michel Schonberg, who also wrote the stage musical, Herbert Kretzmer and William Nicholson. The film also stars Russell Crowe, Anne Hathaway, Amanda Seyfried, Helena Bonham Carter, Sacha Baron Cohen and Eddie Redmayne and will hit theaters everywhere on December 25th, Christmas Day. Watch the new TV trailer.
Reader Feedback - 27 Comments
Agree with you about the top poster, but I fail to see what's "goofy" about the other one.
Edward Curtis on Nov 2, 2012
I agree; the first one looks ridiculous, but the second one is ok.
moutchy on Nov 2, 2012
Yeah, second one is very Twilight-y.
Eric Vossmeyer on Nov 2, 2012
Yeah, that's probably intentional.
stillmore on Nov 2, 2012
Twiglights is Legends. heheheh
Carpola on Nov 3, 2012
Cosette and Marius are experiencing love for the first time. The song "A Heart Full of Love," does indeed emphasize this point of bashfulness and discomfort with newfound intimacy and emotions (as you'll see this December). The lack of eye contact and the nearly awkward contact is supposed to emphasize the humbling power of love. As for how they're photoshopped upon each other, you can see there's a gate between them (another plot point). I won't deny that it looks overly photoshopped (Eddie Redmayne sans feckles is not an Eddie Redmayne at all), but I don't think it's goofy in the slightest.
gpak on Nov 2, 2012
that's disgustingly bad....
Jericho on Nov 2, 2012
Musical = campy
Kyle Brubaker on Nov 2, 2012
The one on top makes it look like a Disney comedy!
Mithun Divakaran on Nov 2, 2012
They are just marketing it to multiple audiences. The Valjean and Javert posters advertise to the fans looking for the epic feel. The Thenardier's poster is for the ones that love traditional musical theatre. Then the lovebirds (Marius and Cosette) poster is for the people who are looking for the romance angle. I have no problem with these posters.
Maxx on Nov 2, 2012
Agreed. The first poster showcases the Thenardier's comic role in the musical. The notion that parts will be fun and comic might intrigue people who aren't familiar with the musical. The second poster has Twilight written all over it... and if Twilight fans see this movie and love it, more power to them. If you picture all the posters side by side, they really show off what a dynamic musical Les Mis is.
Luke on Nov 2, 2012
I liked it, good to know there is some fun in this movie beside sadness and depressing feeling.
truong18 on Nov 2, 2012
I have no problem with these. The Thenardiers, although villains, are the comic relief of the musical - and act goofy in a few scenes. So I wouldn't expect them to look any differently in the poster.
Ben on Nov 2, 2012
The top poster might as well promote a new Tim Burton movie. It already features Helena Bonham Carter, and Cohen looks like fucking Willy Wonka. Ew.
SuicidalOptimist on Nov 2, 2012
"Master of the house"... Supposed to be cheesy, it is frickin Cohen for goodness sake... Thought the posters were exactly the characterizations I would expect for this picture... Maxx covered their intent well above I believe
DT4Storms on Nov 2, 2012
The Thenardiers even though evil are the comedy relief in the first half that would be totally horrific otherwise and in the second half they are example of the undeserving sometimes coming out on top when even the heroic die. Hugo wrote them as venal, criminal, and greedy but humorous and it looks as if that is the way Hooper has captured them.
jessied44 on Nov 2, 2012
Oh and for Marius and Cosette, that gate separating them and the garden of her home play an essential part in the story. If you haven't read the book, I'm sure it will become clear in the film. The poster is their innocence and how their love leads to the ultimate nobility of Val Jean.
jessied44 on Nov 2, 2012
They are not that bad. Again the Thenardier's are the comic relief of the play. Again what the hell did you expect when you cast Sacha Baron Cohen and HBC... they are crazy people, but that is why so many love them too. I am a huge HBC fan and am very excited to see her play this character and excited for the movie in general. Also regardless of the posters, numbers won't lie and this movie is going to have huge oscar buzz!!! 😀
Sam on Nov 2, 2012
you have not qualified your criticism. The top one is the comdedians in the show. What makes either poster 'goofy'?
ms on Nov 2, 2012
I thought they were just fine. I loved the goofy one. It will appease to a certain branch of viewers. I adore the second one.
Jordan on Nov 3, 2012
It's hard to see Helena Bonham Carter and not think of a Tim Burton quirky comedy, she's just another part of the brand.
Carpola on Nov 3, 2012
Tim Burton's Les Miserables
Craig on Nov 3, 2012
I don't mind the lower Cossette/Marius one. But agreed - the HBC & SBC poster is very WTF. If I hadn't known it was Sascha, I'd never have guessed. I think they're doing a horrible job w/ overall marketing. I've seen very few TV spots, nothing yet beyond the teaser-trailer a few times in the theater (Maybe once for the 'full' trailer). I've seen more "Django Unchained" stuff than Les Mis - and given the star power potential in Les Mis, that's a d*** shame.
VAharleywitch on Nov 5, 2012
"Pipe down, choirboy."
castingcouch on Nov 6, 2012
All the commenters who slam the top poster, and Alex, need to do some research about who the Thenardiers and how they fit into the story - or better yet, go see the musical. They're supposed to be ridiculous and campy.
ocho on Dec 8, 2012
ummmm i don't see whats wrong with them? i really like these posters so i agree with Maxx. i hate how everyone assumes a movie becomes something directed by tim burton just because Helena is in it. it's ridiculous.
B on Jan 1, 2013
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