Viral Website Up for Ablixa Medicine from Soderbergh's 'Side Effects'
Take back tomorrow! Want to brighten your day? Then how about a little viral
interview evaluation with Jude Law? Thanks to a tip from ComingSoon today, there's a new viral website up and running for the depression medicine seen in Steven Soderbergh's Side Effects. Similar to the viral for Limitless where they made audiences believe it might actually be a real drug, the site plays up a medicine called Ablixa (Alipazone). It's some sort of depression medicine that gets out of hand in the film, the site even has a cute commercial and online evaluation to determine if you're a good candidate. Check this out if you're curious.
The site is launched at TryAblixa.com and looks like a standard pharmaceutical product, almost eerily so real that I'm surprised it is a viral (but it does say in the lower right corner "*brought to you by Side Effects movie"). If you want to take the evaluation with Jude Law, click the big link that says "Try a Free Evaluation by one of our Professionals." It's a simple questionnaire about depression with primarily yes or no answers.
In the film, originally called The Bitter Pill, the story follows a young woman (played by Rooney Mara) whose world begins to unravel when the new drug she's prescribed (Ablixa) intended to treat anxiety has unexpected side effects. The evaluation doesn't lead to anything more besides an email capture, but I have a feeling this is leading to something much bigger down the road. Follow along and be sure to see the trailer.
Steven Soderbergh (Contagion, Magic Mike) directs Side Effects from a script by Scott Z. Burns (Contagion, The Informant! and The Bourne Ultimatum). A woman (Rooney Mara) turns to prescription medication as a way of handling her anxiety concerning her husband's (Channing Tatum) upcoming release from prison. Catherine Zeta-Jones and Jude Law also star in the film that arrives in theaters on February 8th, 2013.
It looks real because it is real. http://edition.cnn.com/HEALTH/blogs/paging.dr.gupta/2006/12/anti-depressants-and-suicide-risk.html Welcome to numbness.
Carpola on Dec 3, 2012
It isn't real. Exquisite care is taken in the movie to depict Ablixa as a real product. Pentagram, one of the most influential design firms in the world, was hired to create a complete visual identity for the drug: logo, packaging, product video, swag (pens, mugs, umbrellas), and a fake website where you can undergo an online “evaluation” by “Dr. Jonathan Banks, M.D.” the psychiatrist played in the movie by Jude Law. This pill isn't real, but they really wanted it to appear so.
Taylor Belitz on May 28, 2013
I didn't mean the actual drug in the film Taylor, just that there is already drugs like that in the world.
Carpola on May 29, 2013
Ah. I thought you meant you thought it was real. I thought it was too, until I found out the truth.
Taylor Belitz on Jul 4, 2013
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