Warner Bros. Looking to Get 'Primal' with a Brand New Horror Label

March 8, 2012
Source: Deadline

Warner Bros.

With the rampant success of the found footage style taking over theaters over the past few years, it should come as no surprise that studios are taking the trend very seriously. This year alone, we've already seen The Devil Inside, Chronicle, and Project X become big returns on their investment, and Universal just picked up a reconfigured Ouija movie with a $5 million budget instead of a $100 million. Paramount has set up a new branch called Paramount Insurge to handle their micro-budget properties, and now Warner Bros. is getting in the mix with a first-look deal with a new label called Primal Pictures for horror. More below!

Deadline has the report, which says Primal is technically an arm of Vertigo Entertainment which will be run by producers Roy Lee, John Middleton, and Lawrence Grey. Their aim is to make WB competitors in the low-budget marketplace, and WB has already greenlit a few projects that sound interesting. Hidden is a former Black List script set to film this year with a $10 million budget, a horror thriller which follows a family hiding in a bomb shelter after an outbreak. The Cure is about a dying woman whose husband approves experimental medical procedures that end with horrifying results.

The Vatican is up next for The Devil Inside director, while Viral sounds like an ABC family film as it's about a vengeful spirit that terrorizes a high school student after someone uses her Facebook account to leave cruel messages on a dead classmate’s page. The robot actioner Rise and Lovecraftian horror film Tape 4 round out the current slate for the fledgling company, and we'll be keeping you updated with more information on each of these as it comes our way.

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Reader Feedback - 4 Comments


 Don't mind found footage but again, its just a trend... i hope....

Munchguzman on Mar 8, 2012



Davide Coppola on Mar 8, 2012


They ought to acquire the Ouija movie, I Am ZoZo that's making the rounds right now.

ParanormalFan on Mar 8, 2012


That sounds awesome! They could have a Battle of the Boards with Universal!

Brokenfoot on Mar 12, 2012

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