Alamo Drafthouse Selling 'Anchorman 2' Unlimited Screening Passes
by Ethan Anderton
December 30, 2013
Here's something that could reinvigorate the movie theaters industry a little bit. Today, Paramount Pictures and the Alamo Drafthouse have announced a partnership in conjunction with the theatrical release of Anchorman 2: The Legend Continues, which is already in theaters. The two companies have joined forces to introduce the Anchorfan Pass, a special edition movie pass to see unlimited showings of the comedy sequel starring Will Ferrell. Going on sale today, the Anchorfan Pass costs $15 and will allow audiences to see the movie whenever they want to, as many times as they want to, beginning January 1st.
Since only the Alamo Drafthouse is offering this ticket, it's only available at their Austin, Texas; Kalamazoo, Michigan; Houston, Texas; San Antonio, Texas; Winchester, VA; Kansas City, Missouri; Denver, Colorado; Ashburn, VA; Yonkers, New York and New Braunfels, Texas locations. However, this seems like a damn good idea for bigger theater chains to try out. After all, with a film like Anchorman, people want to see it multiple times with different friends and start quoting the movie, something that doesn't usually happen until the film hits home video.
This seems like a great idea because theater chains make little money off the tickets for movies anyway. And while moviegoers complain about both ticket prices and concessions costs nowadays, if you eliminate one of the costs, allowing more people to see the film multiple times for less money, they're more likely to get concessions if they're already at the theater. Is this option something we'll see spread to the big theater chains, or will it remain in the revolutionary, cinephile friendly Alamo Drafthouse. We'll just have to wait and see how this little experiment works out. What do you think?
If only Anchorman 2 were good enough to warrant an unlimited pass. One of the biggest disappointments for me.
Jordan Russell on Dec 30, 2013
Yeah, I don't think I'll ever watch that one again. Love the first one, it has many repeat watches to come. But this one just wasn't that good. Had some funny parts, but it was way too long and just got too muddled.
grimjob on Dec 30, 2013
Curious how this promo performs. Will you guys update on how well it's received?
Marc Callado on Dec 30, 2013
I'm not sure we'll be able to get ahold of those kind of statistics, but if it does well, I'm sure we'll see it pop up again with other films.
Ethan Anderton on Dec 31, 2013
Very cool. I hope it works!
DAVIDPD on Jan 1, 2014
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