'Are You the 1701?' Viral Mailers Leading to 3D Trailer Reveal Online

May 1, 2013

Are You the 1701?

"You've been chosen as one of #THE1701." Following up the Are You the 1701 Trek viral launch last week, prizes have been arriving to fans today. I received a number of emails containing photos and details on packages that fans have received stating they're one of the 1701 winners. Last week a viral site called Are You the 1701? made by Paramount for Star Trek Into Darkness launched requesting Instagrams or Vines of anything Trek or "future" related, with $2 prize packs to be sent to 1701 winners. The packs include an "exclusive" poster, 3D glasses and a note linking to a 3D trailer out at noon tomorrow. Check these out.

Thanks to readers Anthony and Micah for sending photos of the prizes they received. The poster has a small sticker at the bottom saying "Exclusive 1701 Edition", with the anaglyph red/blue 3D glasses and the note.

Are You the 1701 Viral Mailer

Are You the 1701 Viral Mailer

Are You the 1701 Viral Mailer

This is the note that contains the pertinent time and URL, which points to:

Are You the 1701 Viral Mailer

From the sounds of it, a "new trailer" will arrive in 3D at 12PM PT on Thursday, May 2nd. At least, 3D as in anaglyph 3D, so if you have your own pair of red/blue cardboard glasses you can probably watch, too. We're not sure if it will contain any other footage not seen in the 20 TV spots or 5 trailers so far, with only a few weeks before release. But it is cool to see there's a payoff at the end of all this Trekkin. At least we'll see.

Star Trek Into Darkness is the sequel to the J.J. Abrams-directed reboot of Gene Roddenberry's original science fiction series. The screenplay this time was co-written by Roberto Orci & Alex Kurtzman & Damon Lindelof. Most of the crew is back, including Chris Pine, Zachary Quinto, Zoe Saldana, Karl Urban, Simon Pegg, Anton Yelchin & John Cho. Paramount is bringing Into Darkness to theaters May 17th next summer.

Find more posts: 3D, Movie News, Sci-Fi, Viral Marketing


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