Check This Out: Poster Boy Adds Slices to 'The Wolverine' Subway Ad
by Alex Billington
August 2, 2013
Is Logan visiting New York?! No, these subway ads were manipulated by "Poster Boy", a street artist in NYC who alters and redesigns ads with a rebellious undertone. Poster Boy is an infamous artist whose work appeared in Exit Through the Gift Shop and some of his latest creations are perfect manipulations of movie ads. There are so many (boring) movie ads placed all over the subway stations in New York City, it's easy to mess around with them. So he decided to add some slashes to the other ads along side of The Wolverine ad. The results? This enhancement should've been part of Fox's official campaign because this is awesome.
Here's a few photos of The Wolverine subway ad Poster Boy calls "Director's Cut" as posted via his Flickr:
Here's another movie ad defaced by Poster Boy NYC, this one called "Fasst" also found in his Flickr stream:
The Fast & Furious 6 ad is hilarious. However, The Wolverine slicing and hanging paper around the other ads is brilliant. This really is something the studio should've done. They should've been more bold and more innovative with the marketing campaign. Subway ads are so boring and so cliche, that all it takes is some rule-breaking manipulation and a bit of ingenuity to make
them something exciting. I have always been a big supporter of innovative, unique marketing that eschews the expected norms and shoots for the moon. Great work, Poster Boy. Have you seen The Wolverine yet? If not, go see it, for the end credits tease alone.
Reader Feedback - 5 Comments
So... vandalizing other posters is art..? Nothing special at all... If Fox would have bought up that space and made fake posters and slashed through them - cool marketing. Or if that artist would have done something similar. Now it's nothing at all. Other than him being a jackass.
Spirre on Aug 2, 2013
Tagging freshly painted walls with graffiti art is also considered vandalism by some and art by other. What is art ? A pretty "picture" ? Or something with a strong message ? Should art even have a message ? Is art only valid when it's edgy ? Or when it's sanctioned by the establishment ? What is art ? Everybody's a critic.
eye of the beholder on Aug 2, 2013
I didn't spend my money on your IKEA couch, should I come tear it to shit? It would be art. And bet it would be more innovative than whatever boring furniture IKEA made for you.
Spirre on Aug 2, 2013
Strange he's still at it, he was in jail a few years ago. Some of his posters were pretty funny.
Carpola on Aug 2, 2013
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