COOL STUFF

Exclusive: Our 'Now You See Me' Photo for the Diamond Heist Viral

by Alex Billington
May 6, 2013

The more you think you see, the easier it'll be to fool you. Are you ready to participate in the Diamond Heist Challenge in promotion of Louis Leterrier's Now You See Me? We've got an exclusive card below. In this magical challenge, all thirteen diamond playing cards – from the Ace through the King – have been hidden in various places online, from various websites to social media platforms, even in the NY Times crossword puzzle from Friday, May 3 (your first hint!). The "hidden" playing card clues will unlock exclusive video through an app called Blippar (yea, I know, more promotion) but it's for a cool movie. We get to debut this new photo with Michael Caine seen below - which may contain the diamond clue you're looking for.

You can download the Blippar app for iTunes or Android for the card below. Click for fullsize download:

This site's description from the page of viral clues: "Six - On this movie website, we'll be 'first showing' you a photo from the film. Then you'll have to look closer to find the diamond playing card." For more info and details on how to play the Diamond Heist Challenge, here's the intro video featuring magician David Kwong:

For more on the Diamond Heist Challenge, visit the official Now You See Me website with details and clues. Be sure to check the NYSM Facebook and Twitter pages for hints as well. And watch the latest trailer here.

Now You See Me, directed by Louis Leterrier (Transporter 1 & 2, Unleashed, Incredible Hulk, Clash of the Titans) from a screenplay by Ed Solomon and Boaz Yakin & Edward Ricourt, pits an elite FBI squad in a game of cat and mouse against "The Four Horsemen," a super-team of the world's greatest illusionists. The group pulls off a series of daring heists on corrupt business leaders during their performances, showering the stolen profits on their audiences while staying one step ahead of the law. It was shot on location in New York, Las Vegas and New Orleans. Summit will release Now You See Me starting on May 31st this summer.

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