'Into Darkness' Opens Early in IMAX on May 15, Tickets in 'Trek' App
by Alex Billington
February 3, 2013
"Sneak shows unlocked!" That's the first message that popped up on my device when I opened up the Star Trek Into Darkness app that Paramount has been pushing recently like their stock price depends directly on download numbers. Earlier today during the Super Bowl, they aired a brand new 30-second TV spot that ended with Benedict Cumberbatch saying every-so-eloquently, "Shall we begin?" Yes, we shall. Because I didn't have the app, we received an email telling us that the app had an "extended" trailer (not worth it) and the ability to "unlock movie tickets" for early May 15th, 8PM screenings. Say what? A two-day early release?
We've checked and IMAX has announced full confirmation that J.J. Abrams' Star Trek Into Darkness will get an exclusive IMAX 3D release two days early, which is what these tickets are for. THR reports on the news and official details, which state that the release will begin on May 15th, with tickets already on sale. Meaning they started going on sale before the Super Bowl, through this Star Trek app (available on both iOS and Android). As far as we can tell, all the IMAX 3D showings will begin at 8PM on May 15th and continue until the full release on Friday, May 17th this summer. Might as well book your tickets before they sell out.
Here's a few screenshots of the app where it gives users the ability to purchase advance tickets. There's no information for midnight listings, or if they are IMAX or 3D, but the tickets are premium price and listed as "Fan Sneaks" so I'm guessing 3D at least. You can buy tickets now for May 15th, two days before it opens:
The app's cutting edge technology allows users to delve deeper into the Star Trek universe by interacting directly with materials from the eagerly awaited film to auto-accomplish missions within the application. Utilizing geo-location awareness software, image recognition technology, and audio scan functions, users can collect points, see content, and work their way through the Star Trek Academy. Sounds cool, but it's not that great. App users will continuously receive exciting Star Trek Into Darkness movie news, as well as exclusive content and offers, throughout the movie’s theatrical and home entertainment releases. If you're interested in downloading this or getting tickets, you can search the App Store or visit their official website.
I'm not really impressed with this app and this announcement of the early IMAX 3D openings was confusing and uneventful. It's not "one-of-a-kind" at all, but it is filled with annoying cross-promotions that just make things more confusing. I would just like to painlessly book some tickets for the early "Fan Sneaks", is that so much to ask? Let us know if you have any trouble or if it's easy to get into these sneaks. If you haven't caught it yet, watch the first teaser trailer for J.J. Abrams' Star Trek Into Darkness, in theaters on May 15th/17th.
Idk if my last comment got through, but if you already had the app, you were able to purchase tickets an hour before the Super Bowl.
Laura on Feb 3, 2013
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