J. Jonah Jameson Calls Out Spider-Man in New 'Daily Bugle' Viral News

October 31, 2013

The Daily Bugle

Over the past couple weeks, The Daily Bugle has been busy with reports hinting at a bunch of villains in the forthcoming sequels to The Amazing Spider-Man. Most of these relate to events during and following the first film in the rebooted franchise, but there have been hints to the three sequels coming over the next six years. Now the latest comes from a familiar name in the Spider-Man universe, but it's also a character who hasn't been cast in any of the sequels (as far as we know). An editorial has just arrived from The Daily Bugle editor-in-chief J. Jonah Jameson, and he's doing exactly what we'd expect: calling out Spider-Man.

Here's what Jameson wrote on The Daily Bugle Tumblr:

Last night, I walked out of the 6-train at 96th Street, only to be greeted by a freshly painted graffiti tag of a large red spider painted on a wooden construction fence.

Generally, I ignore the “modern art” of the masses. I must be far too uncivilized to appreciate the subtle nuances of the work. But in this case, the meaning was not open to interpretation.

Do the young people of this city really want to turn the mysterious creature known as Spider-Man into some kind of modern-day Robin Hood?

It has been three months since the terrorist attack at Oscorp Tower in Midtown Manhattan. Three months since a man who had changed into a seven-foot tall lizard battled against another man in a red and blue unitard who could crawl up walls. Three months since the city was introduced to a new status quo, one that will adversely affect the entire planet. It has been three months, and we know nothing more about the man called Spider-Man than we did on that terrible night.

This masked, web-slinging vigilante has refused to identify himself. He has given no public statements. He has refused to be interviewed by the police. He has repeatedly refused requests from the media, including from this paper, to provide some assurance to the people of this city that he means us no harm.

Who appointed him as the new sheriff in town? I didn’t. Did you?

What gives him the moral, much less legal, authority to decide who deserves punishment and how that punishment should be doled out?

Heroes do not need to promote their actions, but they also do not hide from the people they help. Until Spider-Man tells us more about himself, he is no hero. I dare him to prove me wrong.

We're not sure if this means that Jameson will make some sort of appearance in The Amazing Spider-Man 2, or if his presence will merely be felt by way of libelous headlines and stories in The Daily Bugle. Either way, we think this viral site is planting a lot of seeds for the expanding Spider-Man reboot universe. We'll continue to keep an eye out for any other big teases that come from The Daily Bugle. Until then, follow the The Daily Bugle Tumblr blog and stay tuned for more Amazing Spider-Man 2 viral updates. Thoughts?

Find more posts: Hype, Marvel, Viral Marketing



Jameson is just a dick.

DAVIDPD on Oct 31, 2013


He actually becomes a villain in the comics.

Fidel Reyes on Oct 31, 2013


Not surprised.

DAVIDPD on Oct 31, 2013


Simmons or bust, guys.

OfficialJab on Oct 31, 2013



conradthegreat on Oct 31, 2013


Hopefully they do hunt this crap down and kill it!

Jimmy Love on Oct 31, 2013


I guess, stating that the events of the movie are what generated a new status-quo that the hopes that AS would be in the MCU are dashed.

Gouka Ryuu on Nov 3, 2013

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