Mysterious Box Full of Hannibal Chau's Kaiju Guts Sent to HQ

July 2, 2013

Kaiju Mystery Box

Well what do we have here? A mystery box showed up at our New York City headquarters today containing some interesting contents. Inside the silver briefcase is a sample of six different Kaiju organs, hand selected by Hannibal Chau. Ahhh, now we know what this is! It's a kick ass viral promo kit for Pacific Rim, the new Guillermo del Toro monster movie. The Kaiju are the giant monsters that have emerged from deep in the ocean, and Hannibal Chau (played by Ron Perlman) is a collector of various organic remnants, selling them as "Kaiju Remedies". He even has his own website! More photos and video of the mystery box below.

The box arrived with a rather amusing warning affixed: "Do not remove items from this case. The contents are not foodstuffs and are not fit for human consumption." Who would want to see this slimy crap anyway? I uploaded an unboxing video on Instagram, just opening it up to show what's inside and the various items. The box contained a number of informational paperwork, some artwork, and details on the contents from Hannibal Chau. And of course there's the six disgusting pieces of Kaiju in the bottom. Here are my photos:

Kaiju Guts

This is the brochure for "Hannibal Chau's Kaiju Remedies" which contains some cool in-universe info:

Hannibal Chau's Kaiju Remedies

Hannibal Chau's Kaiju Remedies

Here's a bit of art included in the box showing Rinko Kikuchi as Mako Mori and visions from her "drift":

Rinko Kikuchi Pacific Rim Artwork

All of this is cool because it shows how detailed and unique the world is in Guillermo del Toro's Pacific Rim. Instead of showing an origin story or only the first battle, the movie instead is set 12 years after the first Kaiju attack. The world has come to know they exist and we've fought back with the Jaeger robots. But that also means there are people like Hannibal Chau who collect the remnants of dead Kaiju, and sell them in a black market. Come on, we all know something like this would actually exist if Kaiju were real! To go along with the mystery box, there's a brand new viral video featuring Hannibal Chau himself to watch right here:

That's all from my end. It was a nice surprise to receive this mystery box today, which was indeed sent out by the Warner Bros and Legendary marketing teams. I honestly had no idea it was coming. If you love big monster movies, big robot movies, sci-fi, fantasy, awesome action, or anything else inbetween, you should be as excited for this movie as we are. But while waiting for it to hit theaters, pick up some Kaiju Remedies.

Guillermo del Toro (Hellboy, Pan's Labyrinth) is directing Pacific Rim from a script by Travis Beacham. The film follows a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi), who are teamed to drive a legendary but seemingly obsolete Jaeger, a massive robot designed to fight legions of monstrous creatures known as Kaiju, which started rising from the sea years ago. They stand as mankind's last hope against the mounting apocalypse. The film also stars Idris Elba, Ron Perlman, Charlie Day and Clifton Collins Jr. Warner Bros will release Pacific Rim in theaters in 3D on July 12th. See you in theaters!

Find more posts: Cool Stuff, Movie News, Viral Marketing



Incredible! Those must cost a pretty penny.

DAVIDPD on Jul 2, 2013


Neat O

Brian Sleider on Jul 2, 2013


Be the best you, you can be; before we all become extinct! Awesome.

EmagSamurai on Jul 2, 2013


So much gnarly, it's hard to comprehend! I'm not the only one that has been avoiding all the trailers and tv spots because I really want to experience all the shock and awe this movie will have... Am I??

Nick M. on Jul 2, 2013


Yum... Danish!

Calibre on Jul 3, 2013


Clearly, they were a bit over budget with this one...

Oct8pus on Jul 3, 2013


Wow, that's gunna fetch you a few $ K's on ebay one day, hehe

David Banner on Jul 3, 2013


lol - nice. Damn you movie bloggers and your mountains of awesome schwag.

avconsumer2 on Jul 3, 2013


Wow, that's some freebie! Love the artwork too.

Carpola on Jul 4, 2013


Slightly off topic, there's a graphic novel as well: "Pacific Rim: Tales From Year Zero". Lonmonster of Blood Disgusting says this about it: "[...]I’m even more excited about seeing Guillermo Del Toro’s movie because of this graphic novel tie-in. [...]Readers are in for a fun treat with “Pacific Rim: Tales From Year Zero.” I’m never thrilled to hear about movie tie-ins, but this one took me by surprise" If you don't believe in paper, check it out at comiXology[dot]com

David Banner on Jul 6, 2013


Ah cool, I didnt know there was a comic book, thanks man!

Jacobs on Jul 15, 2013

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