New Poster for 'Elysium' Turns Matt Damon into Mark Zuckerberg
by Ethan Anderton
July 23, 2013
Source: IMP Awards
In the world of movie posters, there are plenty of consistent design trends that keep popping up at the local movie theater. A new poster for Elysium has sadly gone the route of being less than creative and taken a cue from one of Sony's films from the past few years. People will likely remember the poster for The Social Network featuring Jesse Eisenberg's face as Facebook founder Mark Zuckerberg with text superimposed above the image saying, "You don't get to 500 million friends without making a few enemies." The poster for Elysium goes for brevity with text over the face of Matt Damon simply saying, "He can save us all." Look!
Here's the new poster for Neill Blomkamp's Elysium from IMP Awards:
Elysium, directed by South African filmmaker Neill Blomkamp (of District 9), focuses on Secretary Rhodes (Foster), a hardened government ofﬁcial, who will stop at nothing to enforce anti-immigration laws and preserve the luxurious lifestyle of the citizens of Elysium. However, that doesn’t stop the people of Earth from trying to get in, by any means they can. When unlucky Max (Damon) is backed into a corner, he agrees to take on a daunting mission that if successful will not only save his life, but could bring equality to these polarized worlds. The screenplay was written by Neill Blomkamp. Read more about the film's composer Ryan Amon here. Sony/Columbia has Elysium set to hit theaters on August 9th this summer. You down?
Damon already helped save America from Sarah Palin, so there's precedent. 🙂
Philosopher on Jul 23, 2013
This trend is getting old..
DavideCoppola on Jul 23, 2013
Slow week at the marketing office.
DAVIDPD on Jul 23, 2013
I still like it a lot more than the first poster that was released for this film. Second poster remains the best.
Chris Bob on Jul 23, 2013
Agreed! The first poster didn't have enough Damon face time. This one is very good, but I agree the second is the coolest.
Eggshells on Jul 23, 2013
Common.....are the so called "designers" running out of ideas on how to make a poster these days. Its like if its the same designer that created Thor posters....carbon copy..!
deadpoo on Jul 23, 2013
Sometimes the designers get told what to, well most of the time. I reckon the studios just say do a big face poster, so people know who's in it.
Carpola on Jul 23, 2013
It's very true. As a designer myself, I have very little creative freedom. Though this poster is clearly a mess no matter who told who what to do
Danimal on Jul 23, 2013
truong18 on Jul 23, 2013
My girlfriend walked by this one sheet and had no idea who this was. That's not a good sign, marketing department. She's a huge Damon fan.
Linkfx on Jul 23, 2013
apparently she's not. I mean no disrespect, but it's a close-up of Matt Damon's face................
conradthegreat on Jul 23, 2013
i think maybe I should have written some context, if you see this thing on the sidewalk, a normal sidewalk, and you're like a foot or two away from it, it's hard to immediately read as Damon as the face is like half the size of your body and it's hard to even focus on the text as well. It's much easier when you're looking at it small on the computer screen. And even then, it really isn't the most immediate read of him. Sometimes it's good to have some distance.
Linkfx on Jul 23, 2013
Tagline should be: "How do you like them apples?"
cobrazombie on Jul 24, 2013
Fuck that is a sucky design for a Sci-Fi epic, I sorta lost a little hope now in this being the movie of 2013....
Lars on Jul 23, 2013
You're a moron
Guest on Jul 23, 2013
You are officially crazy. This poster has visual tension and, uh, Matt Damon, who Jesse Eisenberg can't get anywhere near, either as an actor or a looker. Period.
Sally's place on Jul 23, 2013
what's that written on his chest?
conradthegreat on Jul 23, 2013
Hollywood has had a tendency to sell movies with the biggest star's face in it. The first example that springs to mind are some movies of Nicolas Cage that had his face practically in the same position just looking bit goofy looking at the viewer. Those posters made me actually hate Cage because he looked like an idiot in them, and I thought it cheapened the films by just making them Cage films. This one is actually a pretty good poster, because it engages you with Damon's eyes immediately. This is completely different from the Social Network, and I don't really see any connection because the interaction between the face and the text is different in the posters. Here they are intertwined where as in The Social Network the text was really the one that stood out the most (although of course Eisenberg's face comes out pretty well, too). The dynamics of the posters are just different. The problem but the same time the poster's strength is that you don't necessarily recognize Matt Damon immediately. You probably see something familiar and you are pulled closer, and then suddenly you have read the text and you have been pulled in. Great poster 🙂 And of course this is not the main poster, so it's okay to have it like this.
kodekn on Jul 23, 2013
Baby's got the prettiest eyes. I want this over my bed.
Jillian barhens on Jul 23, 2013
That chest tattoo was "edgy", what does it say?
David Banner on Jul 24, 2013
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