New Poster for Lionsgate's 'I, Frankenstein' Inexplicably Dark & Sunny
Not too long ago, we got a look at the first trailer for Lionsgate's adaptation of I, Frankenstein, and it looked wholly deserving of the January release date. And by that we mean it looks like it will be one of the worst films of 2014. But don't worry, the marketing campaign behind the film is following suit, because a new poster for the contemporary, but still medieval and gothic, fantasy action flick is here to confuse you even more. We're not sure how the sun is so bright in the background with the church basking in the light while the rest of the city is in darkness, but look, there's Aaron Eckhart with some weapons and gargoyles!
Here's the new poster for Stuart Beattie's I, Frankenstein, originally from Shock Til You Drop:
Set in a dystopic present where vigilant gargoyles and ferocious demons rage in a battle for ultimate power, Victor Frankenstein's creation Adam (Aaron Eckhart) finds himself caught in the middle as both sides race to discover the secret to his immortality. Written for the screen and directed by Stuart Beattie (writer of G.I. Joe: Rise of Cobra), I, Frankenstein is based on the graphic novel by Kevin Grievous, and also stars Bill Nighy, Yvonne Strahovski, Miranda Otto, Jai Courtney, Socratis Otto, Mahesh Jadu, Caitlin Stasey and Aden Young. Lionsgate is bringing the film to theaters in 3D everywhere on January 24th, 2014. Sound good?
Reader Feedback - 16 Comments
Chiroptera Exsanguination on Nov 1, 2013
how do you go from two-face to this?
ColtNoir on Nov 1, 2013
Looks bonus. I'm totally watching this.
Carpola on Nov 1, 2013
BOOM! BLUE AND ORANGE!
PewPewPew on Nov 1, 2013
Is there any other color choice for movie posters these days? 😐
cobrazombie on Nov 2, 2013
I come to this site regularly because, though opinionated, there is always a pure love of movies that I can relate to. Which is why I'm shocked at the hate you're putting on I, FRANKENSTEIN. I have no problem if you don't like my films once you've seen them, but you have to see them before you can judge them. The posters, the trailer, the release date - love them or hate them - but none of these things were decided by or created by the people who made the film. And yet you seem ready to write us off. Like I say, I'm shocked and saddened. And I hope, come January, when you see the film, you'll have a different opinion. Either way, at least it will be an informed one. Stuart Beattie
Stuart Beattie on Nov 1, 2013
If that is the real you Stuart Beattie, then you just PWND firstshowing. I agree with what you said, impostor or not. These are just fanboy blogs who think they know better due to their premature opinions. Just my two cents.
Rick on Nov 2, 2013
I think it's reasonable for the site to note the less than enthusiastic January release date and the lack of distinction in the advertisements, and to form such opinions, but to wholly derive judgement from that is unwarranted. It seems that using hyperbole while making quick judgements are the norm these days, and it ruins constructive criticism on films. Of course most people go into a film with certain expectations but when they are so besotted in negativity (or positivity) towards a film, they only ruin the movie for themselves by bearing too much bias and leaving themselves up for disappointment. As a movie lover I respect the effort that goes into a film, so I believe in reserving judgement for a film, but if I will actually see it is an entirely different question. I, for one, believe the film looks fun and as a fan of the director's previous effort ('Tomorrow' -which needs its sequel) will give this a shot.
Guest on Nov 2, 2013
Thanks for giving it a shot. BTW, I would have loved to have done the TOMORROW sequels. Even wrote up full treatments for both, but the company that made the film has scaled back its operations after a huge loss on a film they made after ours called The Killer Elite. They've had someone else writing a script for the next Tomorrow film but I doubt it will ever go anywhere. Real shame.
Stuart Beattie on Nov 4, 2013
Someone calling this a fanboy blog, not to mention the use of other tactless descriptors, from a reader who uses the term "PWND" is the definition of irony.
Ethan Anderton on Nov 3, 2013
They didn't say it's bad, they said it looks bad.
OfficialJab on Nov 2, 2013
Stuart, it would be great if this film turned out to be fantastic. We're aware marketing like posters doesn't necessarily have anything to do with how the final film will turn out, but the footage in the trailer was not promising, and right now, we believe the movie does not look good. We would love to be proven wrong when we sit in theaters in January and see the whole movie play out. Thanks for reading, and best of luck, sir.
Ethan Anderton on Nov 3, 2013
Fair enough, Ethan. Of course, you're welcome to your opinion of the trailer but we debuted as the Number 1 trailer on YouTube, beating The Hobbit. Wondering whether you've seen it in IMAX yet? We've done a full IMAX version of the film, using the whole 4K digital image and it looks incredible. And we did the trailer the same way. Also, the folks who did Gravity's 3D have done our 3D conversion and it also looks incredible. And we've completely redone our soundtrack for Dolby ATMOS so that it sounds incredible, too. All this has been paid for at much expense by the studio so whatever you think about january releases, they for one clearly believe in the film. We tested it a few months ago and it tested so well that we didn't touch a frame of it. I guess what the trailer doesn't show is that there is a REAL HUMAN STORY driving all that action. It's really the story of a monster in search of its humanity. That's what I pitched 3 years ago, that's what I wrote, that's what I shot, and that's still the movie today. I hope you enjoy it...
Stuart Beattie on Nov 4, 2013
Sounds like I'll have to see this on IMAX then. Definitely hoping that the film is much better than the trailer indicates, especially knowing all the hard work you put into it. Cheers.
Ethan Anderton on Nov 6, 2013
This looks terrible.
Zak Coleman on Nov 2, 2013
This movie will rock. Kick-ass trailer owns!
Onechi on Nov 5, 2013
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