Vintage Trailers Appear on Vine in 'Retweaser' Experiment Gone Wild
"Life moves pretty fast… if you don't stop and look around once in a while, you could miss it." Ah yes, mess with the internet, and they'll mess with you in return. Earlier this week, James Mangold was the first to tweet a "tweaser" for his movie The Wolverine, a 6-second preview (see it here) made in the Vine app. Hollywood marketers are head-over-heels right now for Vine, an app Twitter bought that allows anyone to make 6-second videos on endless loops. In response to the rather goofy promotion, Glass Eye Inc. (via The Verge) got in touch with UK trailer maker TOKYO and challenged them to cut together other old trailers into 6-second Vines. However, "early indications are that cutting tweasers is like crack for trailer-makers."
Here's four of our favorite "retweasers" embedded below. These are only a few posted by @retweaser so far:
Thanks again to The Verge for the tip. So far there's 8 of these, but if things take off (and more people start following), they might post more daily - just for the hell of it. If you're curious how they pulled it off, Glass Eye ran a big blog post on the entire "experiment" and took a picture of the iPhone-tripod-computer-screen rig they used to record them. Their conclusion: "the medium is, more than ever, the message. Certainly everything looks high-octane when you fast-cut it into 6 seconds and use the real-time web to smuggle it into the hit-and-miss smorgasbord of an average day. The medium influences how the message is perceived.
If you're interested in seeing more of them, follow @retweaser or check out the Glass Eye blog post. I just think these are fun to see and interesting creations for a social-media-meets-movies experiment gone wild.
Is 6 seconds the new expansion span?
David Banner on Mar 30, 2013
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