Wait, What? Spike Lee's 'Oldboy' Hits Comic-Con with Hotel Escorts

July 19, 2013
Source: Twitter

Oldboy Hotel Escorts

On Thursday afternoon, media at Comic-Con received an odd email from FilmDistrict's publicity: "For those attending San Diego Comic Con 2013, we invite you to search for our Oldboy Hotel Escorts who are waiting to serve you." Yes, you read that right. Hotel "escorts", as in, you know what - right? Is this for real? Apparently it is, but don't get too excited. They're only pretty girls walking around posing for photos with big yellow umbrellas, like the one seen on the first funky Oldboy poster. They just hit the streets today and I snapped a few photos and grabbed a door tag before they walked off. Interesting marketing at Comic-Con.

Here are a few of the photos I took of the lovely ladies of Oldboy walking around the streets of San Diego:

Oldboy Hotel Escorts Comic-Con

Oldboy Hotel Escorts Comic-ConOldboy Hotel Escorts Comic-Con

They were handing out hotel "door tags" that, on one side, show the Oldboy imagery first revealed in a tweet, on the other, state "Do Not Disturb" with a hammer and link to I'm not sure if this official site launched already, but Hotel Oldboy links to the Oldboy website that shows TVs for each of the 20 years Joe Doucett is locked up. Here are photos of the door tags and a screenshot of that new website:

Hotel Oldboy Door TagHotel Oldboy Door Tag

Hotel Oldboy Website

Watch the first red band trailer for Spike Lee's Oldboy remake here if you haven't seen it. Thoughts on this?

Spike Lee's Oldboy, written by Mark Protosevich (The Cell, I Am Legend) based on the original manga, tells the story of an advertising executive (Brolin) who is inexplicably kidnapped and held captive for 20 years. When he's unceremoniously released, he goes on an obsessive quest to find out who did this to him and why, enlisting the help of a young social worker (Elizabeth Olsen) before he eventually tracks down an enigmatic man (Sharlto Copley) who may have all the answers. Also co-stars Samuel L. Jackson, Richard Portnow and Lance Reddick. "Spike Lee is the right filmmaker to reimagine and put his touch onto arguably one of the most talked about thrillers in recent memory." FilmDistrict will release Oldboy on October 25th this year.

Find more posts: Comic-Con 13, Photos, Viral Marketing



Huh...Why are they Asian? LOL...

DAVIDPD on Jul 19, 2013


very cool marketing

tifany on Jul 19, 2013


Good marketing, still not interested.

DavideCoppola on Jul 20, 2013


They aren't interested in you either. they are there to promote the movie that's it not sex. get a life.

jana on Jul 25, 2013


Are they doing a Screening Saturday Night?

tyban81 on Jul 20, 2013


I get it, it's referencing the manga. Too bad they didn't think to put any Asian-Americans in the actual movie.

Boiler Bro Joe on Jul 20, 2013


Well then it wouldn't really be "Americanized"(I assume it takes place in the US?). I still wonder if they're going to keep that ending twist. I'm curious to see how casual audiences will react to that.

Rick on Jul 20, 2013

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