Watch: Google's Fantastic Saul Bass Tribute Title Sequence Doodle

May 8, 2013

Google Saul Bass

Ohh, I'm sure Art of the Title is going to flip over this. Today's Google Doodle (for May 8th, 2013) on the Google homepage marks the 93rd birthday of the beloved Oscar winning graphic artist/title designer Saul Bass. Bass passed away in 1996, but would've been 93 today. The Doodle features an 80-second video with the Google logo recreated as various famous Bass' title designs, covering classics like Man with the Golden Arm, Anatomy of a Murder, Spartacus, Vertigo and North by Northwest. It's a smartly crafted, beautifully executed tribute to one of the greatest designers in cinema. Just visit or watch the video below.

Saul Bass was born in the Bronx, New York on May 8th, 1920 and died in April of 1996. He first got noticed in Hollywood designing the titles for The Man with the Golden Arm (1955) and later went on to work with filmmakers including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Bass' first ever poster art was for Carmen Jones (1954). A few years ago an exceptional, in-depth book about all his life's work titled Saul Bass: A Life in Film and Design was released. The music used in this Google Doodle is Dave Brubeck's "Unsquare Dance". More info and an archive of Doodles here. Very cool, right?

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Reader Feedback - 5 Comments


Drop the bass 🙂 Jk, I'm usually not a fan of these google lets-change-logo-everyday stuff, but this one's pretty cool!

DavideCoppola on May 8, 2013


Cool. Kind of like a Pixar short.

DAVIDPD on May 8, 2013


Saul Bass was a genius.

TOONFED on May 8, 2013


Love the Brubeck piano

Boomerwithaview on May 8, 2013


@DAVIDPD:disqus or Pixar shorts are kinda like Bass' work.

v on May 9, 2013

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