A24 Launches Subtle 'Touched Someone' Viral Site for 'Under the Skin'

March 5, 2014

Touched Someone

When was the last time you touched someone? Very probing question to ask someone blatantly online, but that's what this page asks as part of a viral for Under the Skin. Described as "entrancing" and "terrifying", the Jonathan Glazer sci-fi film stars Scarlett Johansson as some kind of alien on Earth, and it does indeed bring up themes of sensuality and touch, feeling and sensation. Once answering the question asked, the site fills up with a list of all the entries so far, from the mundane to the extravagant. If you click the little face at the bottom, it goes to the other Under the Skin viral site with an ant: 1 of Many. That's about it. Interesting.

Click below to answer the question and visit the viral site called Touched Someone, found online via twitter:

Touched Someone Viral Site Under the Skin

When was the last time you touched someone? Visit the site above to see answers and watch the full trailer.

In search of loners, Laura (Scarlett Johansson) drives around the exquisitely moody landscapes of the Scottish highlands. She’s an alien, sent from afar and equipped with enough human language and awesome seductive power to capture, destroy and presumably send home human males. And then, her curiosity about her human body and an accidental act of pity disrupt her mission. Jonathan Glazer (Sexy Beast, Birth) directs the film and co-wrote the script with Walter Campbell, based on Michael Faber’s novel. Under the Skin was acquired by A24 Films from TIFF 2013, and will begin playing with a limited release on April 4th.

Find more posts: Hype, Indies, Sci-Fi, Viral Marketing


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