Better to Die: 'Small Soldiers' Writer Nabs 'Peeps' Candy for a Movie

April 22, 2014
Source: Deadline


Just two days after Easter brought religious people another moving Sunday, and people who love candy a series of pastel colored chocolates and edible bunnies, one of the signature candies of the spring holiday just struck a movie deal. Deadline reports Adam Rifkin, known for writing family fare like Mousehunt, Underdog and Small Soldiers and directing films like Detroit Rock City and The Chase, has optioned the rights to the sugary, marshmallow candy Peeps into a feature film and maybe even a TV series. Candy company Just Born was sold on a pitch for an animated feature in the vein of The LEGO Movie, so whatever.

Rifkin apparently came up with the idea for the film while watching his niece and nephew construct a Peeps diorama for a school project. After discovering  annual contests for Peeps dioramas, including one hosted by The Washington Post, Rifkin came up with the idea to have a wayward Peep getting misplaced the night before one of the big contests, forcing him to venture through various fantasy lands of the different dioramas, allowing for drastically different worlds. The premise doesn't sound terrible, but the idea of turning a candy into a movie just seems ridiculous. Don't get me wrong, The LEGO Movie seemed like a stupid concept too, and it turned out to be brilliant. But this seems like a real stretch, and not in the good way like when you put a Peep in the microwave. What do you think?

Find more posts: Development, Movie News



Well in a world where "grumpy cat" gets a movie why not make one about a candy. Wish I knew someone in Hollywood I could sell shitty movie ideas to, I'd be rich. Slinky: The Movie, It goes down stairs TO HELL

Brian Sleider on Apr 22, 2014


"IN A WORLD, where every one only walks up stairs, one slinky is brave enough to go down them."

DAVIDPD on Apr 22, 2014


LOVE IT. Lets find us some exec to pitch the idea to.

Brian Sleider on Apr 22, 2014


I'd actually would want to watch a Slinky Goes Downstairs to Hell movie but then I again, I laugh at farts.

Scared S#!tless on Apr 22, 2014


It would be epic, he could have a move where he wraps up demons and squeezes shut slicing them up.

Brian Sleider on Apr 22, 2014


What the heck are Peeps? I've honestly never heard of them until now.

Cocaino Weaver on Apr 22, 2014


Really? Do you not live in America? They are colorful sugar coated marshmallows in the shape of birds or bunnies.

Brian Sleider on Apr 22, 2014


Marshmallow candy O_o, interesting. and yep not in America. Something new yah learn everyday I guess.

Cocaino Weaver on Apr 22, 2014


They are ubiquitous here in the states come Easter season.

Brian Sleider on Apr 22, 2014


Always loved Rifkin. The dude needs to be making WAY more movies. The Dark Backward is one of my favorites.

ff on Apr 22, 2014


Isn't it too late for April Fool's??

TheOct8pus on Apr 23, 2014


Why am I not surprised that America wants to make a movie based off of a sugar-filled snack devoid of any nutrients? This one has hit written all over it; fatties will flock to the theaters!

Captain Omniscient on Apr 23, 2014

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