Comic-Con 2014: Samsung 'Mockingjay' Experience + Teaser Debut
by Alex Billington
July 25, 2014
To promote the upcoming (epic) two-part finale of The Hunger Games series, Mockingjay Part 1 & 2, at Comic-Con 2014, Lionsgate has built a massive Hunger Games "Samsung Experience". The interactive event is designed for fans to customize their own swag, delve into the universe more, see some new footage and promo material for Mockingjay, ending with a special teaser trailer debut exclusive to Comic-Con (it will be online Monday). It's a big promotion partnered with Samsung (we covered details here) meaning fans get to watch the teaser trailer on a Samsung tablet, which is amusing, but to us it's all about the movie.
The "Samsung Experience" features multiple stations for fans to participate in: Peeta's Bakery (with real food), Haymitch's Elixirs, a Capitol Hologram photo booth, the t-shirt design station, a "Capitol Quiz" which organizes fans into Districts, a Milk Music/Samsung battery swap station, and the Presidential Address. The last stop on the tour (after picking up the Mockingjay pin you've earned) is the teaser trailer viewing station where white pod-like seats are organized around a room, and the trailer is watched on a Samsung tablet. It looks fantastic, and everyone will get to see it after Comic-Con. But the "experience" is unique to San Diego.
Below are some photos of what it's like to walk through this (it was already packed with fans). Most of the event was themed to Samsung, with promos for their tablets, phones, music service and much more. It was focused on Mockingjay, and the theme around it was cool, but I was hoping to see more of a focus on the Hunger Games world and what it's like to be a part of that revolution. The trailer looks like they're going all out epic with the finale, and I'm very much looking forward to it. Big fan of the series and this is impressive.
Here is the Capitol themed room where we got to watch the trailer, the coolest part of the whole experience.
Lastly - a short video found on YouTube showing a bit of the atmosphere inside the experience. Check it out:
For more updates on The Hunger Games: Mockingjay, check out the new Comic-Con poster art here, these Capitol Citizen "living portraits" here, and stay tuned for the first teaser - now available to view online.
The Hunger Games: Mockingjay - Part I is the first movie in the two-part finale of The Hunger Games franchise, based on the books by Suzanne Collins. In this chapter we follow heroine Katniss Everdeen's (Jennifer Lawrence) journey as she leads the districts of Panem in a rebellion against the tyrannical and corrupt Capitol. As the war that will determine the fate of Panem escalates, Katniss must decipher for herself who she can trust and what needs to be done, with everything she cares for in the balance. Francise Lawrence directs the adaptation written by Danny Strong and Lionsgate releases the film November 21st.
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