Fox & Sony's Marvel Producers on Future Studio Crossover Potential

April 21, 2014
Source: ComingSoon, IGN


Following news last week that a clip from X-Men: Days of Future Past would be teased after the credits of The Amazing Spider-Man 2, despite both films being situated at 20th Century Fox and Sony Pictures respectively, there were rumblings and hopes that this might eventually lead to some cross-studio collaboration to combine all Marvel characters into a shared universe, regardless of which studio owns them. Now we have some comments from Sony's The Amazing Spider-Man franchise producer Avi Arad and Fox's X-Men: Days of Future Past and Fantastic Four reboot writer and producer Simon Kinberg, and they both seem to have opposing views on the possibility of a multiple studio, comic book crossover.

First of all, producer Avi Arad doesn't sound all that interested in Marvel Studios, Fox and/or Sony Pictures teaming up to allow their characters to crossover into each other's movies. Arad told IGN:

"I think I'm probably a little bit of the militant here. I think it will take a moment in which we've run out of ideas. There's so much to tell about Spider-Man. There's so much to tell about the Sinister Six. The relationship between Spider-Man and Venom will bring a whole other world in."

That's not surprising since the plans for The Sinister Six and Venom spin-offs aim to expand the universe of The Amazing Spider-Man, and that expansion begins with The Amazing Spider-Man 2 in just under a couple weeks. Fox seems to have similar plans for their Marvel franchises, X-Men and the new take on Fantastic Four, with writer and producer Simon Kinberg hired to shepherd those comic book properties, likely into another separate shared universe. Thankfully, Kinberg doesn't seem as adverse to the idea of the studios crossing over as he told ComingSoon:

"Listen, I would love it. The dream to me - I almost feel like Martin Luther King or somebody. I see a world where everyone is joined together. The dream is, obviously, one day to do a Marvel movie that is with all the Marvel characters or at least a universe where they can dive in and out of one another's films. Because that's the way the comics were created, I think that's the way the movies should actually be. The dream is that we could cross-pollenate and everyone would be building off the momentum of each other, which is what actually happens. For a series of business reasons, they aren't."

So it sounds like Kinberg is at least hoping and wiling to make a multiple studio Marvel crossover work in the future, but there's an entire studio of people who would have to figure out the bureaucratic bullshit that goes into making a business deal like that happen. At the end of the day, it comes out to money, and how to split what would become some huge box office gross. One would think that splitting the profits evenly would be smart, but surely each studio thinks their respective properties are more valuable or more of a draw and would want their equivalent worth as opposed to an even split. Anyway, we'll keep dreaming of an even more massive Marvel universe, but we won't hold our breath. Thoughts?

Find more posts: Development, Marvel, Movie News



I think the Sinister Six work for Sony and Fox....probably Disney too...

TheOct8pus on Apr 21, 2014


More like HYDRA

Fidel Reyes on Apr 21, 2014


I felt sure that when all the names were popping up on the screen in Cap 2, one would be Peter Parker or Charles Xavier or something. If they were allowed to do even that.

OfficialJab on Apr 21, 2014


Seriously, how do these execs not realize that even seeing a glimpse of a spidey-suit within the last 5 seconds of the Avengers 2 credits would cause audiences around the world to unite and applaud at the moment?! Srsly people, get it together, literally!

sjestus on Apr 21, 2014


It's a money situation. Spider-man, rights wise, is a Sony character. So if Sony lets Spidey show up in The Avengers, a Disney movie, and it makes $2 Billion dollars, how does that divide up? If it's a Disney production, shouldn't they get the lion's share of profits? But how much of the success would be attributed to Sony? How much would they deserve for loaning a character out? Should they contribute to the budget? How much should they contribute if they are only providing 1 character for the film? Who handles marketing? It just becomes one decision after another, and the Studio execs will never agree on it, the bean counters will never be able to solve anything.

Chris Groves on Apr 21, 2014


I agree completely, I just don't understand why they can't work on a exchange scenario. i.e. Spiderman pops up in the avengers 2, Iron Man pops in the amazing spiderman 2. The fantastic four cameo in Cap'n 3, four avengers cameo in FF remake.That would seem roughly fair to me! Although I do think, with the possible exception of Wolverine, the x-men universe is better off on it's own though. The tone is very different.

blargh on Apr 21, 2014


Yeah, but a character-for-character exchange is just unlikely. Because say...would Hawkeye for Spider-Man be a fair trade? What about Hulk for Wolverine? Is there a way of telling if that is equivalent? I also doubt any creative body would like to put "their" character completely in the hands of another creative body, even if it were just for one film.

Chris Groves on Apr 23, 2014


I really want crossovers to happen... but I'm beginning to think that the day it might possibly happen and everyone supposedly decides to play nice, will probably also mark the end of the world.

DarthVerous on Apr 21, 2014


There is money to be made, a lot of it, but it will take the right mix of egos (or lack of) and priorities to make it work. Man, I hope they do.

l.21 on Apr 21, 2014


The only way we'll ever see it is if all of the rights revert to Marvel Studios. I'm hoping that the Fantastic Four reboot doesn't get off the ground, that it crashes and burns and those rights will go to Marvel. Then it would essentially only be Spider-Man and X-Men that aren't with Marvel Studios.

Chris Groves on Apr 21, 2014


Rights would have to revert and they would have to reboot all the newcomers. New York City got trashed in Avengers, and if that happened before Spider-man it would have been mentioned or talked about and if it is yet to happen in spider-man you would think Spidey would be helping in his city.

adam lamonica on Apr 21, 2014


Oh of course, it would be too much trouble to try and weave The Amazing Spider-Man into the MCU retroactively. Maybe 20-30 years down the line, when they reboot the entire MCU(A single continuity full of multiple film franchises and multiple TV shows can't go on forever)...maybe by then Marvel will have the rights back and they will do it properly from the start.

Chris Groves on Apr 23, 2014


If they would do a crossover, I hope it'll grow out of a mutual understanding on all fronts (including business). If it would just end up being a bureaucratic and dick-measuring nightmare for the sake of combining these worlds then I suggest they don't even bother. I don't want to sound cynical about the reasons why it wouldn't work though. I can understand why it's hard. It's like having two directors for one film who have never worked together before and have separate obligations, investments and contributions for the final product. Also, I've always thought that the whole mutant-concept of the X-men starts to lose its weight if you combine their world with the others.

Snev De la Fontaine on Apr 21, 2014


I like how MLK is ridiculed

redskulllives on Apr 21, 2014


It's almost...comic.

The Walking Cuban on Apr 21, 2014


And yet the funny thing is Nintendo make a little game called SUPER SMASH BROS for the Wii U featuring Mario - Nintendo Sonic - SEGA Mega Man - CAPCOM with rumours of Pac Man - NAMCO and SOLID SNAKE from KONAMI thats 5 different game studios that have lent theyre characters etc to a game that'll make millions yet you dont hear any dick measuring from them coz they know the FANS are the ones who'll love this.

Lee Seymour on Apr 21, 2014


Secret Wars....... Nuff Said......

Monk on Apr 21, 2014


So doubtful this will happen. And if they do get to make it happen, what are the chances they will do it well?

DAVIDPD on Apr 21, 2014


The new fantastic four will fail... Maybe marvel will get it back.

Dan Drake on Apr 21, 2014


Honestly this seems like one of those things were everyone sits down and sets a uniform standard that the main franchise makes x% of the profits and the visiting character makes y% of the profits. Then use a similar formula to decide the amount of money the visiting studio contributes. On top of all of this you set a limit on crossovers in standalone films so that only huge amounts of swapping can happen during "Marvel Team Ups" which can be created by any of the three studios.

Jesse Barrow on Apr 29, 2014


I'm no expert on the character but for a crossover to make sense story wise could they not just use scarlet witch to warp the universes together ? I'm not sure but is that not something she could do ? That would be one way of attempting to explain why these characters weren't around in each other's separate movies if a crossover were to happen.

Krymsynn on May 3, 2014


I think the universe being split leads to actually having more movies. Marvel only has so much money and not having the huge spider and the mutants let's them do less known characters like "Guardians". So actually having two studios (or 3 as it were) gives us fans more Marvel Universe, albeit a slightly fragmented one.

ForwardThinkingMan on May 21, 2014

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