French Poster for Disney's 'Maleficent' Much Better Than US Version
by Ethan Anderton
March 10, 2014
Though the teaser trailer that used Disney's classic Sleeping Beauty to show off the villainous side of the tale in Maleficent didn't work all that well, the more recent teaser using Lana Del Rey's haunting rendition of "Once Upon a Dream" was much better. Now we have a tease of a different sort with a couple new posters, both featuring Angelina Jolie. However, the domestic poster is boring and uninspired, relying on only Jolie's presence to sell the movie. Meanwhile the French poster is much more beautiful, using a gorgeous image of Elle Fanning as Sleeping Beauty. Seems like the US marketing team needs to try harder. Look!
Here's the new US poster for Robert Stromberg's Maleficent from IMP Awards:
And here's the much better French poster for the Disney film from Stitch Kingdom:
Robert Stromberg (a production designer on Alice in Wonderland and Avatar) is making his directorial debut with Maleficent from a script written by Linda Woolverton (The Lion King, Beauty and the Beast). Angelina Jolie plays the title villain from the classic Disney film Sleeping Beauty in this live-action spin that also stars Sharlto Copley (District 9), Elle Fanning (Super 8), Sam Riley (On the Road), Imelda Staunton (Harry Potter and the Order of the Phoenix), Juno Temple (Atonement) and more. Disney sends Maleficent to theaters everywhere in 3D on May 30th, 2014 this summer. Visit the film's official website. Excited?
Reader Feedback - 10 Comments
@Ethan Anderton Both posters are equally great. Saying that one is better then the other is only matter of opinion.
Sean on Mar 10, 2014
Indeed. I agree with your statement.
Michael B on Mar 10, 2014
Strongly disagree. Disney has been abusing the character poster on white backgrounds for years now. They are illustrative of creative bankruptcy and lack of direction in Disney's domestic marketing department. This is an example of phoning it in.
IronCity412 on Mar 10, 2014
...and art is subjective and everything is valid. How someone can argue that the domestic poster creates more interest upon initial viewing than the French poster is beyond me. But to each his own and it's an opinion and everyone's right.
Tyler Morgan on Mar 11, 2014
Top one looks like Black swan poster, I prefer top one though.
James Cobb on Mar 10, 2014
I really hope this is great.
DAVIDPD on Mar 10, 2014
Both are good in their own way.
cobrazombie on Mar 10, 2014
Elle Fanning makes everything better!
DavideCoppola on Mar 11, 2014
The French one certainly looks more French.
Josh Rosenfield on Mar 14, 2014
I was just in France yesterday, visually the culture there is really different to the US or UK where I live, they just have a better understanding of art. Saying that, if you look at an Indiana Jones poster, it maybe shows how marketing companies took over design so much they just became boring.
Carpola on Mar 15, 2014
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