Marvel Launches 'Galaxy Getaways' Travel Viral Site for 'Guardians'
by Alex Billington
July 3, 2014
Something good, something bad, a little of both? Whatever you're looking for, we've got it! With under a month left until Marvel's Guardians of the Galaxy hits theaters, the studio has started pulling out all the stops on their marketing (including an IMAX preview event and all the usual marketing tricks). The latest launch is an interactive travel website title The Galaxy Getaways, featuring destinations all across this universe that put our home planet to shame. The site doesn't do much besides provide information on the universe in which this movie takes place, showing various places like Knowhere, Morag and Xandar. There are a few interactive web games and some other nifty features, but it's just a cool site for the movie.
Visit the site here or click on any image below to arrange your own getaway. How about a trip out to Morag?
Tip: click on "Activities" and play the "I Am Groot" game for extra fun. Catch Guardians in theaters soon.
Guardians of the Galaxy is directed by James Gunn (Slither, Super). Brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits — Rocket, a gun-toting raccoon, Groot, a tree-like humanoid, the deadly and enigmatic Gamora and the revenge-driven Drax the Destroyer. But when Peter discovers the true power of the orb and the menace it poses to the cosmos, he must do his best to rally his ragtag rivals for a last, desperate stand. The Marvel Studios film arrives in theaters August 1st, 2014.
Marvel Studios/Disney are clearly taking as many extra steps as possible to sell this 'new and unusual' property as best they can. Viral stuff like this, on top of the early, free IMAX previews to give a larger audience a taste of the film and start to build word of mouth. Not to mention trailers that are heavily focused on introducing viewers to the strange band of main characters in the film. And I'm sure casting Vin Diesel in a relatively minor voice role was no accident, as he proudly promotes the film to the 80 million+ who follow him on Facebook.
Chris Groves on Jul 3, 2014
I need to get my ass to Xandar!
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