WORTH WATCHING
Watch: President Snow's New 'Mockingjay' Address is Interrupted
by Ethan Anderton
July 9, 2014
Source: YouTube
This new viral marketing campaign for The Hunger Games: Mockingjay - Part I is fantastic. Not too long ago, an address from President Snow (Donald Sutherland) threatened revolution from the districts with the captured Peeta (Josh Hutcherson) at his side. This time they're joined by another captive, Joanna Mason (Jena Malone) as President Snow calls for unity. However, the address is interrupted by a rogue transmission from a familiar face, attempting to keep the revolution alive by telling everyone that the Mockingjay lives. These are awesome, and we hope there are more to come leading up to the release. Watch!
Here's the latest address from President Snow from The Hunger Games YouTube page:
And this poster also accompanied the address for The Hunger Games: Mockingjay - Part I:
The Hunger Games: Mockingjay - Part I is the first movie in the two-part finale of The Hunger Games franchise, based on the books by Suzanne Collins. In this chapter we follow heroine Katniss Everdeen's (Jennifer Lawrence) journey as she leads the districts of Panem in a rebellion against the tyrannical and corrupt Capitol. As the war that will determine the fate of Panem escalates, Katniss must decipher for herself who she can trust and what needs to be done, with everything she cares for in the balance. Francise Lawrence directs the adaptation written by Danny Strong and Lionsgate releases the film November 21st.
Reader Feedback - 8 Comments
1
Definitely a cool way to market the film
David Diaz on Jul 9, 2014
2
I got chills
davidshaw on Jul 9, 2014
3
Yeh me too. Very good marketing here.
Brian Sleider on Jul 9, 2014
4
Really like their marketing/creative approach.
T. Hakeem on Jul 9, 2014
5
Some one gon' be angry. Diggin' this marketing. The third book was my least favorite, so they are doing things right to sell me a ticket.
DAVIDPD on Jul 9, 2014
6
Agree'd, third book didn't have hunger games, the ending was weird for me... but having such a big following now, i bet the change things a bit in the third book to make it way more appealing on the big screen
Sky on Jul 9, 2014
7
The marketing of this marketing is quite impressive too
Scared S#!tless on Jul 9, 2014
8
The third book sucked anyway.
el copi on Jul 10, 2014
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