YouTube Personalities Turn Capitol TV District Voices for 'Mockingjay'
by Ethan Anderton
October 20, 2014
The viral marketing for The Hunger Games: Mockingjay - Part I has been pretty damn great. In addition to the traditional trailers and posters, the viral spots featuring President Snow and the rebels of District 13 interrupting them have been a great way to immerse fans into the world of Panem. Now they're going the extra mile as Lionsgate and Google have partnered to create District Voices, a five episode series that will pop up on YouTube throughout the week, intended to act as programming that citizens of Panem might see on Capitol TV. The first video went live today, and there will be a new one everyday this week.
Here's the trailer for the District Voices series promoting The Hunger Games: Mockingjay - Part I:
And here's the first episode with Rob Czar & Corinne Leigh of the ‘Threadbanger’ YouTube channel:
The press release explains this cool new viral series:
The videos were concepted and developed with the team from the YouTube Space LA and filmed on location there, and around Los Angeles. They provide a window into an expanded world of The Hunger Games and deliver original content to the passionate fan bases of both the films and the individual YouTube creators. Presented as programming from CAPITOL TV, the government-sanctioned television network of The Hunger Games, DISTRICT VOICES is a leading example of how YouTube is emerging as the best place to reach the key 18-34 year-old audience.
And here's the schedule of what's coming the rest of the week, each hitting at 4pm Eastern time:
Tuesday, October 21 - District 2: Shane Fazen, of the ‘fightTIPS’ YouTube channel, showcases the training and techniques required to be a Peacekeeper in Panem.
Wednesday, October 22 - District 5: Derek Muller, known for the mind-blowing experiments and scientific discussions on his YouTube channel ‘Veritasium’, demonstrates new ways in which the Capitol may generate its electricity in the future.
Thursday, October 23 - District 9: Jimmy Wong & Ashley Adams, best known for their ‘Feast of Fiction’ YouTube channel, demonstrate baking techniques from Panem’s Grain District.
Friday, October 24 - District 6: iJustine’s Justine Ezarik, gives a glimpse at the driving force that proudly supports the transportation needs of Panem’s vaunted Peacekeepers.
The Hunger Games: Mockingjay - Part I is the first movie in the two-part finale of The Hunger Games franchise, based on the books by Suzanne Collins. In this chapter we follow heroine Katniss Everdeen's (Jennifer Lawrence) journey as she leads the districts of Panem in a rebellion against the tyrannical and corrupt Capitol. As the war that will determine the fate of Panem escalates, Katniss must decipher for herself who she can trust and what needs to be done, with everything she cares for in the balance. Francis Lawrence directs the adaptation written by Danny Strong and Lionsgate releases the film November 21st.
I think I only know Jimmy Wong and that's it. So yeah, this ad campaign is not my cup of tea.
HarryFiddleSticks on Oct 20, 2014
DAVIDPD on Oct 20, 2014
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