First 'Pixels' Trailer Leads to 'DojoQuest' Game with Ashley Benson

March 17, 2015


The first glimpse at this summer's 8-bit invasion in Pixels just debuted, and it's a pretty cool trailer. But aside from the cool visuals and video game characters, there was also another little hint at something else we haven't yet seen in any of the footage. In the film, there will be an arcade game called DojoQuest featuring a heroine named Lady Lisa fighting dragons, ninjas and whatnot. Within the trailer there was a quick frame with a link to the game's website where you can watch the trailer for the game which can be downloaded for free from the Apple App Store and Google Play. And it seems Lady Lisa comes to life. Look!

Here's the frame from the trailer that happens right at the 1:38 mark (hat tip to Max Taylor):


And here's what you'll see at the website


Along with a quick trailer for the game itself (which you can download for free):

Notice that there's a picture of Ashley Benson as Lady Lisa in live-action form, and it looks like she's about ready to kick ass. It just so happens that a broken arcade cabinet was featured at the Pixels arcade at Comic-Con last year (via SlashFilm), hinting at the game's appearance in the movie. And during that little promotion, another viral site became available called "I Love You Lady Lisa." It's a Tumblr made to look as if it was created by Josh Gad's character Ludlow, who is clearly a huge Lady Lisa fan. Clearly somehow they figure out how to bring Lady Lisa into the real world, and that's probably going to blow Ludlow's mind.

Pixels is directed by Chris Columbus (Home Alone, Harry Potter and the Sorcerer's Stone) and written by Timothy Dowling (Role Models, This Means War) and Adam Sandler, based on the 2010 short film of the same name. When aliens misinterpret video-feeds of classic arcade games as a declaration of war against them, they attack the Earth, using the games as models for their various assaults. President Will Cooper (Kevin James) has to call on his childhood best friend, '80s video game champion Sam Brenner (Sandler), now a home theater installer, to lead a team of old-school arcaders (Josh Gad, Peter Dinklage) to defeat the aliens and save the planet. Columbia Pictures will release the film in the middle of summer on July 24th.

Find more posts: Cool Stuff, To Watch, Viral Marketing



Ha. knew I saw a quick flash of something 🙂

Michael Kingscott on Mar 18, 2015


They're throwing some serious many at this one's marketing.

DAVIDPD on Mar 18, 2015


I would guess they somehow bring this Lady Lisa to life in the real world, To help fight against these video games.

TigerClaw305 on Mar 18, 2015

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