Luthor's LexCorp Launches Viral Website + Charging Devices at NYCC

October 8, 2015


Let's build a better tomorrow. Today. Well, this is getting interesting. The 2015 New York Comic-Con opens today in New York City, and LexCorp is making its mark. The company has announced that they are providing free wi-fi during the convention, and also distributing free "portable charging devices" (or mini batteries to charge your phone). This also ties in with the launch of a new website for LexCorp to tie-in with the movie and all this branding. Just a few days ago, Fortune magazine published a profile on LexCorp's Lex Luthor, played by Jesse Eisenberg in Zack Snyder's Batman v Superman: Dawn of Justice, and this is the continuation of that LexCorp viral marketing connecting into the real world. This is pretty cool so far.

Here's the new video announcing the LexCorp details at New York Comic-Con, but no footage or anything:

Here's a few photos via of the "portable charging device" from the LexCorp booth at NYCC:

LexCorp - New York Comic-Con

LexCorp - New York Comic-Con

At the end of the new LexCorp site, it says coming Winter 2015: "We've got a lot to show you." It sounds like this is just the beginning of a big viral marketing campaign connected to LexCorp and the entire Batman v Superman: Dawn of Justice universe. In the Fortune profile, Luthor says "We live in the most dangerous point of time in all of human history. Statistically speaking, it’s a near certainty that another world-changing crisis is hurtling toward us like a speeding bullet. We have to be ready to defend ourselves. No civilization was ever conquered by having a strong military." So he's developing something: "We are on the cusp of unveiling a technology that will change the world forever." A portable charging device? I hope it's more than just that! We'll be watching for more updates, as more is revealed at New York Comic-Con this year.

Find more posts: DC Movies, Hype, Viral Marketing



That seems legit. Good marketing.

DAVIDPD on Oct 9, 2015


Sadly there are plenty of "Lexcorps" already in the real world...

bumboclot on Oct 10, 2015

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