Vintage 'The Force Awakens' Posters Are Connecting Past & Present
Just let it in! We're down to the last few weeks. Over the weekend, Lucasfilm debuted three new posters for Star Wars: The Force Awakens that contain nothing but text. They are actually a specific throwback to the very same poster design utilized during the release of Star Wars: A New Hope on May 25th, 1977. For reference, we've included photos of the original posters at the bottom. We've seen so much imagery, so many attempts at Drew Struzan art, that it's sometimes refreshing to see marketing that is based purely on our imagination. That's what Star Wars is all about, capitalizing on our boundless imaginations and the joys that come with believing in The Force. It's exciting to be around here for yet another big Star Wars release.
Here's the vintage posters (3x) full-size for Star Wars: The Force Awakens, originally debuted by IGN:
And here are the original posters from A New Hope's release in 1977, showing very similar designs (via io9). This is how they originally released posters for the movie before the iconic Drew Struzan art. Take a look:
Star Wars: Episode VII - The Force Awakens, continuing the beloved original trilogy about Luke, Leia, Han & Chewie that ended in 1983, is directed by J.J. Abrams, of the films Mission: Impossible 3, Star Trek, Super 8 and Star Trek Into Darkness. The screenplay is written by Lawrence Kasdan (Empire Strikes Back, Raiders of the Lost Ark, Return of the Jedi, The Big Chill, The Bodyguard) and J.J. Abrams, with Kathleen Kennedy from Lucasfilm producing. This debut is the beginning of a brand new saga, with another trilogy planned for this storyline, with Rian Johnson and Colin Trevorrow lined up to direct. Disney, after acquiring Lucasfilm in 2012, will release Star Wars: The Force Awakens in theaters worldwide on December 18th.
Saw these a few days back. They're cool!!!
Jason Scarpelli on Nov 30, 2015
The font on the "f" is intentional? "A long time a go, in a galaxy JAR JAR away." 😀
D6 on Nov 30, 2015
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