Watch: UK Theater Gives Audiences Unique 'Kingsman' Experience
With movie theater attendance falling last year so much that the box office hit the lowest number seen by the industry in 20 years, surely audiences need something to make their experience a little more memorable and worth the price of admission. Well, the United Kingdom theater chain Vue Cinemas decided to craft a little experience for unsuspecting moviegoers seeing Kingsman: The Secret Service by offering them a "free Kingsman upgrade." At first it seems like it's just an escort from the titular secret service organization accompanying them, but then things get intense when some armed bad guys try to get in the way. It's clearly meant to be a stunt gone viral, but it's at least a cool, original idea. to promote the film. Watch below now!
You can still watch the latest red band trailer for Kingsman: The Secret Service right here.
Kingsman: The Secret Service is directed by Matthew Vaughn (Kick-Ass, X-Men: First Class), who also co-wrote the script with Jane Goldman, based on the comics by Mark Millar & Dave Gibbons (Watchmen). The story follows the story of an agent (Colin Firth) in a super-secret spy organization that recruits an unrefined but promising street kid (newcomer Taron Egerton) into the agency's ultra-competitive training program just as a global threat emerges from a twisted tech genius. Michael Caine and Samuel L. Jackson also star in the film originally slated for release this fall, but is now arriving on February 13th, 2015.
This would never fly in the States....someone would get shot for real by an overzealous security guard, an off duty cop, an on-duty cop, or a gun happy civilian who just happened to have his piece at the movie theater.
TheOct8pus on Jan 20, 2015
If everyone had guns this wou… oh wait.
Bryan Bortz on Jan 20, 2015
In England the legal system provides that each side pays for its own legal fees. In the US, the American rule provides that the winner of a lawsuit has his or her legal fees paid for by the losing side. So litigation is tremendously higher in the US. Lawyers would prevent the fun in the USA because of one of the participants got injured, the theater and the chain would get sued. Its more intense than the Indiana Jones experience in Disneyworld.
Susan on Jan 20, 2015
You have it backwards. In the UK, the loser pays legal costs. This is why America has more frivolous lawsuits.
Ben Nesvig on Jan 20, 2015
Ben is absolutely correct and I am wrong. sorry. I had a senior moment. Thank you for the correction Ben.
Susan on Jan 21, 2015
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