Check Out This Impressive 'Warcraft' Installation in Chengdu, China
by Alex Billington
January 4, 2016
Now this is cool. Legendary Pictures has a knack for putting on epic events (like this Godzilla installation at Comic-Con a few years back) and they've put together another impressive fan-experience for the upcoming Warcraft live-action movie. It's common knowledge that all of Blizzard's games are extremely popular in Asian countries, so it makes sense this installation is in China, where it'll connect with many fans (and it's expected to play very well in theaters). At a mall (the "Joycity") in Chengdu, China, Legendary has installed a "Warcraft Experience" that they've dubbed the "biggest free movie-themed exhibition ever mounted in China." It looks pretty damn cool, better than any other setup we've seen for this so far. Take a look below.
From Legendary: the "Warcraft Experience kicks off at Joycity in Chengdu, offering visitors the chance to come face-to-face with incredibly lifelike character statues, and over 150 props, weapons and costumes right out of the movie." They also have VR headsets with the Azeroth flyover (launched at Comic-Con). Photos:
I'm always into these kind of interactive installations, that allow fans to actually come face-to-face with the movie. Real props, real design material from the movie, acknowledging this was made with the fans in mind.
As for the story in Warcraft, it will follow Anduin Lothar facing off against Durotan, the two human and orc heroes from the original real-time strategy games, before World of Warcraft was even created. The film will largely focus on the Eastern Kingdoms of Azeroth. Blizzard Entertainment and Legendary Pictures present Warcraft, a 3D epic adventure of world-colliding conflict directed by Duncan Jones (Moon, Source Code), written by Charles Leavitt and rewritten by Duncan Jones. Produced by Charles Roven, Thomas Tull, Jon Jashni and Alex Gartner. The cast: Ben Foster, Travis Fimmel, Paula Patton, Toby Kebbell, Rob Kazinsky, Dominic Cooper, Daniel Wu and Clancy Brown. Universal will release Warcraft starting June 10th, 2016.
Interesting decision going after the Chinese market like this. Maybe they already know the movie won't do very well Stateside and are banking on Asian PC gaming popularity to drive the sales. Just a stupid guess, but maybe...
DAVIDPD on Jan 4, 2016
I think it's due to China Film Co investing in the Warcraft movie.
benj on Jan 4, 2016
And it also has to do with China's market now being the biggest draw for Hollywood. China now has the biggest movie market on the planet and its effecting all producers.
Streikes on Jan 4, 2016
Yeah, I agree. I chuckled when I saw the blatant Chinese actress in ROGUE NATION. They gotta get theirs!!~~
DAVIDPD on Jan 5, 2016
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