Watch: IBM's Artificial Intelligence-Created Trailer for Sci-Fi 'Morgan'

September 1, 2016
Source: YouTube

Morgan Trailer IBM

Now this is unique marketing. Fox has partnered with IBM to create a special trailer for the sci-fi Morgan, about an artificially created being. It was made by IBM's Watson and is the first-ever AI-created movie trailer. "Utilizing experimental Watson APIs and machine learning techniques, the IBM Research system analyzed hundreds of horror/thriller movie trailers. After learning what keeps audiences on the edge of their seats, the AI system suggested the top 10 best candidate moments for a trailer from the movie Morgan, which an IBM filmmaker then edited and arranged together." The film stars Kate Mara as an expert called in to analyze the realistic aspects of an artificial person known as "Morgan", played by Anya Taylor-Joy. They've been pushing some really fantastic marketing for this film, I just hope it all pays off. Have a watch.

Here's the new IBM Watson-creared trailer for Luke Scott's Morgan, direct from Fox's YouTube:

You can still watch the first teaser trailer for Morgan here, as well as the full theatrical trailer here.

A corporate troubleshooter (Kate Mara) is sent to a remote, top-secret location, where she is to investigate and evaluate a terrifying accident. She learns the event was triggered by a seemingly innocent "human," who presents a mystery of both infinite promise and incalculable danger. Morgan is directed by up-and-coming filmmaker Luke Scott, the son of director Ridley Scott, making his feature debut after a few short films previously. The screenplay is written by Seth W. Owen, along with Luke Scott. It's produced by Ridley Scott, Michael Schaefer, and Mark Huffam. 20th Century Fox is planning to release Luke Scott's Morgan in theaters starting on September 2nd later this year. For more updates visit Facebook. Planning to see this?

Find more posts: Sci-Fi, To Watch, Trailer



That's a pretty good trailer. I appreciate the lack of violence as opposed to the human version. As well as the lack of total explanation. I want more trailers from my fellow robot.

redtie on Sep 1, 2016


Let's just let WATSON engineer all of our trailers from now on.

DAVIDPD on Sep 1, 2016


Cool idea...and over Bo's head

Dr. Dobb on Sep 1, 2016


Damn it! I expected to hear her say: "You know nothing Morgan". I am really intrigued and interested by this. could be a worthy successor to Ex Machina. Do you believe artificial intelligence (read artificial consciousness) will exist one day? I doubt it...

tarek on Sep 2, 2016


If nature can create it then it is bound by the laws of computation...therefore man can create it given enough time

Dr. Dobb on Sep 2, 2016


If archaeologists will find a Porsche Carrera in a cretaceous boundary, would it be possible that would have created it?

tarek on Sep 2, 2016


So in other words you don't know any laws of computation that are violated. Game, set, match.

Dr. Dobb on Sep 2, 2016


what does computational science have to do with artificial intelligence?

tarek on Sep 2, 2016


That's like saying "what does Relativity have to do with Physics"

Dr. Dobb on Sep 2, 2016


And what does relativity have to do with physics?

tarek on Sep 2, 2016


You're not too bright are you

Dr. Dobb on Sep 2, 2016


And what does brightness have to do with me?

tarek on Sep 3, 2016



Dr. Dobb on Sep 3, 2016


If you've lost your keys Alicia, I can't be of any help.

tarek on Sep 3, 2016


In fact, I don't. Any artificial form of human mind will always imitate in some respect humans. Artificial will always be reflection of human, no matter how good that might get done ...

shiboleth on Sep 3, 2016


Exactly. People confuse good programming and intelligence (read consciousness)

tarek on Sep 3, 2016


So, just to be clear, all Watson did was choose 6 minutes of footage from the film, which a human editor then had to assemble into a trailer. So essentially, Watson is a really exepensive production assistant that can't get you coffee.

Picassoson on Sep 2, 2016


No, it's an expensive gimmick. A very clever, expensive gimmick, nevertheless.

Terry Craig on Sep 3, 2016


I am probably minority here seeing a cliche in this ...

shiboleth on Sep 2, 2016


In an AI created trailer? Yes...very cliched don't do drugs kids

Dr. Dobb on Sep 2, 2016


The movie was WEAK.....

Trey on Sep 3, 2016

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