MOVIE TRAILERS

Official Trailer for 'May It Last: A Portrait of the Avett Brothers' Doc

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July 19, 2017
Source: YouTube

May It Last: A Portrait of the Avett Brothers

"We are kind of at a crossroads…" Oscilloscope Labs has debuted the official trailer for the documentary May It Last: A Portrait of the Avett Brothers, which is exactly what it says - a "portrait" of the band known as the Avett Brothers, from North Carolina. The film is an Apatow Production in association with RadicalMedia and HBO Documentary Films; co-directed by fans Judd Apatow and Michael Bonfiglio. For those who haven't listened to them, The Avett Brothers combine bluegrass, country, punk, pop melodies, folk, rock and roll, indie rock, honky tonk, and ragtime to produce a novel sound. This documentary is more than just a music doc, described as "a meditation on family, love, and the passage of time." This looks great, and I admit I'm even more intrigued because Apatow is co-directing it. I want to see what they're all about.

First trailer for Apatow & Bonfiglio's doc May It Last: A Portrait of the Avett Brothers, on YouTube:

May It Last: A Portrait of the Avett Brothers Doc Poster

From longtime fans (and filmmakers) Judd Apatow and Michael Bonfiglio and filmed with extraordinary access over the course of more than two years, May It Last is an intimate portrait of the acclaimed North Carolina band The Avett Brothers, charting their decade-and-a-half rise, while chronicling their present-day collaboration with famed producer Rick Rubin on the multi-Grammy-nominated new album "True Sadness". With the recording process as a backdrop, the film depicts a lifelong bond and unique creative partnership, as band members undergo marriage, divorce, parenthood, illness, and the challenges of the music business. More than just a music documentary, May It last is a meditation on family, love, and the passage of time. May It Last: A Portrait of the Avett Brothers is co-directed by filmmakers Judd Apatow and Michael Bonfiglio (From the Ashes, "30 for 30"). Oscilloscope will release Apatow & Bonfiglio's May it Last in theaters for one night only, September 12th, nationwide. Tickets on sale now. Who's interested?

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Reader Feedback - 2 Comments

1

I saw this at SXSW this year. I really enjoyed it. I was just a casual fan of The Avett Brothers and this documentary really turned me on to them. There are some excellent honest moments in this and its directed quite nicely.

Jason McGuire on Jul 19, 2017

2

Of course, I don't know much about them, but I envy anyone who can lead a life like this. Nothing too fancy, but then again full of life. This won't be playing anywhere close to my city, but I might look for it over internet at some point ..

shiboleth on Jul 20, 2017

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