Drink Up! Official Trailer for 'Beers of Joy' Documentary About Beer
"Tasting is something that requires all of your focus." Gravitas Ventures has released the official trailer for a documentary titled Beers of Joy, a love letter to and appreciation of the wonderful beverage known as "beer". The concept of what became Beers of Joy was first born out of Anheuser-Busch's desire to create an entertaining film that not only celebrated the beer industry, but also told the inspiring stories of the people behind it in a way that would resonate far beyond the world of beer. So it's admittedly all kind of a corporate promo, but also an actual documentary about beer. The film spends time with four different people involved in exploring and making beer, learning about its history, and appreciating it at its finest. A "fascinating and savory journey following four people as they immerse themselves in their passion for beer." A delicious doc.
Here's the official trailer (+ poster) for David Swift & Scott Owen's doc Beers of Joy, from YouTube:
Beers of Joy is a fascinating, entertaining, savory journey into our world's favorite magical elixir. Feast upon stunning visuals of medieval monasteries, historic German villages, and breweries from across the world that serve as the backdrop for four people immersing themselves in their passion for beer. An internationally acclaimed brewer and a celebrated chef take separate journeys of discovery through Europe and early America, while two Advanced Cicerones attempt to pass the prestigious Master Cicerone exam (beer's equal to wine's Master Sommelier), one of the most difficult tests in the world. Historians, scientists, clergy, brewers, and—most importantly—the every man and woman add flavor to this love letter to beer and prove once and for all… life is best celebrated over a beer! Beers of Joy is co-directed by filmmakers David Swift & Scott Owen, both also working on the doc Mine is the Sunlight: Refugee Youth in Germany. Gravitas will release Beers of Joy in select theaters + on VOD starting March 1st coming up.
Not a single person of color. Not saying that has to be minority representation but just something to think about.
DAVIDPD on Feb 21, 2019
Good call out.
THE_RAW_ on Feb 22, 2019
Yea, I used to be a drinking man and I loved beer. Thing is, I'm an alky and just can't do it anymore. I used to really love it and have drank every kind of beer there is the world over and always came back to a bottle (long neck) of really ice cold Bud. That and a joint or two and I was where I wanted to be. l had a lot of fun, but then it was no longer any fun. The beer and the joints just quit working. Glad I stopped or I'd of died like my father did at age 46 of drinking. Sober now 33 yrs. and counting and have never looked back...and I don't miss it one bit. I had my fun and anyone would be hard pressed to have as much fun and drank as much beer as I did. It's like, once you get the message you hang up the phone...lol...
thespiritbo on Feb 21, 2019
And teetotalers (like me) can just f right off! 🙂
Whichhalfofthewit on Feb 21, 2019
Doesn't look at all entrertaining....just yeah..just something trying to promote people who are making beer. Didn't see anything, apart from a 1 sec frame which looks historical, but is probably just something theatrical, not actual footage, that would dive into the history of beer. Rather just go to other docs or sites for that, rather than see an hour-long ad like this.
Jezper on Feb 22, 2019
There are nice beers out there. I'm not keen about drinking it very much, but some wisdom might be there when it comes to beer. As for the trailer, nothing special ...
shiboleth on Feb 22, 2019
"Beer might just be what ends up saving us..." WOW. Talk about being optimistic! That introduction was completely over the top and unnecessary. A major pet peeve of mine is docs that try to convince you a hobby or "craft" is so elevated it solves for world hunger/peace. It's pretentious and automatically discredits anything else you have to say. It's like if I were to say "collecting action figures will UNITE US!". It's ridiculous and just immediately takes me out of whatever message you're trying to peddle. Yeah, I dig beer, and there's definitely a culture there of experts and brewers, but let's not get over our heads about it! RIDICULOUS!
THE_RAW_ on Feb 22, 2019
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