Watch: Cute Animated Short 'Unbreakable' About Barbara the Bunny
This is just too adorable not to share, even if it is just a glorified commercial for a global biopharmaceutical company. Unbreakable is a cute 2-and-a-half-minute animated short film made by a boutique animation house in NYC called Roof Studio founded by Brazilians. It tells the story of a little bunny from a toy shop, named Barbara the Bunny, that starts to cough one day. She is sad that no one can help her as she wanders around town until she finds the right person to help repair her and make her perfect again. A very obvious healthcare story, but the whole short is still so mesmerizingly detailed it's possible to just watch and enjoy it for the artistry all on its own. "Our goal was to create buildings, characters, colors, and textures that are in perfect harmony to form something truly memorable! Given the detail and complexity that went into this, we knew this project could be bigger than just the final film." It's a nice little escape for a few brief minutes.
Thanks to Vimeo Staff Picks for the tip. Short description from Vimeo: "Unbreakable is the story of Barbara the Bunny. When she begins to persistently cough, 'Quality Control' at the toy factory labels her 'defective,' and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner." Unbreakable is made by Roof Studio, a "boutique animation studio" based in NYC founded by Brazilians - Vinicius Costa and Guto Terni. The project was developed for Insmed by the agency Area 23. The directors explain their passion: "We imagined Barbara the Bunny's world to be this magical place you could only wish to be immersed in. Each frame was crafted with a level of artistry and detail that can be appreciated as a standalone piece of art." For behind-the-scenes info, visit Roof Studio's website. For more shorts, click here.