VIRAL NEWS

'Assassin's Creed' Viral Website Launches One Year Before its Release

Assassin's Creed

One year to go until the release of the Assassin's Creed movie, starring Michael Fassbender as Callum Lynch, who becomes a Master Assassin. 20th Century Fox has kicked off their marketing (via ComingSoon) and released one tweet with the text "12.21.16" (the release date of this movie next year) as well as a photo of a stack of business cards. The cards are for Alan Rikkin, the CEO of Abstergo Industries, well known in the Assassin's Creed universe as the primary front for the modern day activities of the Templar Order. If you call the number on the card, the voicemail says he's unreachable until March 25th - the same day as Batman v Superman's opening, meaning that's likely when we'll see the first trailer hit for this movie. More below.

Viral Site for 'ID: Resurgence' Reveals Will Smith's Character's Fate

Independence Day: Resurgence

The world mourns Col. Hiller. While we all know they couldn't get Will Smith back for the Independence Day sequel, do they have explanation for him in the fictional movie world? The answer is most definitely: yes. Hidden in the very first epic trailer for Independence Day: Resurgence is a link to a brand new viral URL and ARG website called War of 1996 (referring to the original alien invasion and real of ID4 in 1996). Thanks to tips from ComingSoon and SlashFilm, in the timeline of events on the website it actually includes info and details on the unfortunate death of Will Smith's character, Captain Steven Hiller. This isn't really so much of a spoiler as it as a teaser to dive deeper into this website and learn more of the backstory.

Luthor's LexCorp Launches Viral Website + Charging Devices at NYCC

LexCorp

Let's build a better tomorrow. Today. Well, this is getting interesting. The 2015 New York Comic-Con opens today in New York City, and LexCorp is making its mark. The company has announced that they are providing free wi-fi during the convention, and also distributing free "portable charging devices" (or mini batteries to charge your phone). This also ties in with the launch of a new website for LexCorp to tie-in with the movie and all this branding. Just a few days ago, Fortune magazine published a profile on LexCorp's Lex Luthor, played by Jesse Eisenberg in Zack Snyder's Batman v Superman: Dawn of Justice, and this is the continuation of that LexCorp viral marketing connecting into the real world. This is pretty cool so far.

Lex Luthor Gets a Feature Profile in 'Fortune' About His New Empire

Lex Luthor

"I don't know very many 'war mongers' who have a foosball table in the conference room." Nice one, Lex. This is pretty dang cool, actually. Warner Bros has hidden a sneaky viral article in Fortune magazine, and it's now available online to read in full. The article is about Lex Luthor, played by Jesse Eisenberg in the movies, and his LexCorp company which became a Fortune 500 powerhouse soon after he took over. This is all a world-building promotion for Zack Snyder's Batman v Superman: Dawn of Justice, getting in the DC characters again in big ways, but it's cool to see them diving into the deep end and embracing DC's universe.

Check Out This 360° Visual Experience of Jakku in 'The Force Awakens'

Jakku in The Force Awakens

Get ready to go 360! This is neat. Disney/Lucasfilm have dropped online a kick ass new virtual reality visual experience of Jakku in Star Wars: The Force Awakens. This Facebook exclusive online promo is an "immersive 360 experience" designed for Facebook, allowing users to control the experience while riding a speeder of your own, which looks kinda similar to Rey's speeder. It's just a little online promo but it's pretty dang cool, and you do get to encounter some other vehicles and aliens and things. The video runs on a loop and is actually promoting Facebook's launch of the 360 video feature, which "allows you to immerse yourself in the content you're watching by enabling you to look around, choose what angle you want to see it from."

Check Out Mark Watney's Training Promo Video for 'The Martian'

The Martian Training Promo

Leave Your Mark. With only a few more weeks until the release of Ridley Scott's The Martian, Fox is pushing out all of their final marketing to get everyone in the mood for a (rescue) mission to Mars. Fox has already created some excellent promos, including this Neil deGrasse Tyson bit, and this is another one. This video is an "in-world" creation, designed to feel like Matt Damon was actually Mark Watney and this is a commercial for the mission. It focuses on the "pre-mission training program" and the "rigorous emotional, physical, and mental preparation required of the ARES 3 crew in order to prepare for their" journey to Mars.

Watch: 'The Maze Runner' Promo Video on Catching the Flare Virus

Catching the Flare Virus

"The Flare - be on the lookout. If you see the signs, report to us immediately." Fox has debuted a fun, short little promo video for Maze Runner: The Scorch Trials. This animated promo shows what happens when you catch the "Flare Virus", which is the fictional virus that infects people and turns them into weird zombie undead like creature things. If you've seen the most recent trailer, you've seen what people become after being infected, and it is kind of a bit like a hyper-zombie. I just like to see this stuff made and released to the public, as it's a fun and smart way to build the world the film takes place in. In theaters next month.

Learn More About the Ares 3 Crew in New 'The Martian' Viral Video

Ares 3 Crew

Meet the crew of the ARES mission to Mars! From astronaut Mark Watney, played by Matt Damon, to commander Melissa Lewis, played by Jessica Chastain, to pilot Rick Martinez, played by Michael Peña, to flight surgeon Christopher Beck, played by Sebastian Stan. There are a few more, but they don't make it into this video. In promotion for Ridley Scott's The Martian movie, which looks fantastic (see the first trailer), Fox has launched another viral video teaser. The description explains: "NASA offers a declassified look at the psychological testing involved in preparing the ARES 3 crew for their journey to Mars." It's a fun little viral video, and likely another tease for another trailer coming soon. Excited for this movie. See below.

Paul Feig Details the New 'Ghostbusters' Proton Pack for Cosplayers

Ghostbusters Proton Pack

With Comic-Con 2015 coming up this week, it's not uncommon to find auspicious fans finishing up final touches on their costume to wear around the showfloor. There have always been Ghostbusters cosplayers at Comic-Con, but eager fans are already building the new proton pack from Paul Feig's new Ghostbusters movie - which is literally still in the middle of shooting right now. Last week Feig took to Twitter to debut a few photos, one showing the uniforms, the other showing a proton pack. Per the request of fans, he has posted more specific schematics (found via SlashFilm). It's impressive that Feig is so open with fans about these details, especially this early on in production. If you want to build your own proton pack, here you go.

Watch: WHIH News Front Viral Video About Scott Lang of 'Ant-Man'

Scott Lang - Ant-Man

"We'll revisit a story from a few years ago in the case of former Vistacorp employee and cyber-criminal Scott Lang." The countdown is on to the release of Marvel's Ant-Man, just a few weeks away. Right away the corner, however, is Comic-Con 2015 and while Marvel isn't hosting a Hall H panel, they may still make a mark. A new viral video has debuted teasing a news program, featuring Leslie Bibb as Christine Everhart from Iron Man, talking about Scott Lang aka Ant-Man, played by Paul Rudd. It's a nice MCU mash-up that also connects the most recent Avengers: Age of Ultron events with the bigger universe. The tweet that linked to the video says there's more coming next Tuesday, July 7th, just before Comic-Con. So stay tuned.

Redrum! You Must Play This 'Let's Play: The Shining' Browser Game

The Shining

Here's Jonny! Oh so much fun. We've featured plenty of YouTube video versions of movies turned into 8-bit video games, but how about one you can actually play? Game maker/critic Pippin Barr has created a tiny browser game called Let's Play: The Shining, which is kind of like an 8-bit version of Kubrick's The Shining. He takes you through various scenes of the movie and you get to play through most of it (the maze, the hotel, riding the tricycle) complete with retro sound effects. It's pretty rad. It's just an experiment and fan-made game creation, but it is unique and worth a quick play, especially if you're a big fan of the movie.

Watch: InGen Explains Why 'Jurassic World' is a Totally Safe Place

InGen

Don't worry, the dinosaurs won't eat you. This new park is totally safe! Trust us, we're InGen. Come see the deadly dinosaurs, you'll be fine. Ha. Universal has debuted a fantastic new video on YouTube that plays as a viral video from InGen Technologies, the company responsible for creating the Jurassic Park and all the dinosaurs within in. In the video, you'll see actor BD Wong as Dr. Henry Wu explaining the technology and processes behind their operation. It's almost like a job video, come work for us! Look what we do! Though of course we all know that it's going to get crazy in Jurassic World and something is going to go wrong. "That's what being today, tomorrow is." This reminds me a bit of the Weyland TED Talk, which is one of my faves.

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